Studied by 4 people
Define attitude
an emotional response that can be enduring: can last throughout life. Attitudes are also unstable, they can be changed.
What is an attitude object?
This can be a place, situation or behaviour.
An attitude is directed towards an attitude object.
What is the effect of a negative attitude towards sport?
may result in rejection of physical activity
What is prejudice?
a preconceived idea/opinion that is not based on reason or actual experience
What effect can prejudice have on sport?
Attitude prejudice could reduce the possibility of a young person taking up sport.
the prejudice may be against the sport or the young person may be a victim of prejudice.
What forms attitudes?
experience
socialisation
peer group
media
culture
What scales measure attitude?
likert scale
semantic differential scale
thurstone scale
Explain the triadic model
cognitive - belief/knowledge that the individual holds about the attitude object
affective - feelings/emotions towards an attitude object
behavioural - how a person intends to behave/respond to an attitude object
Cognitive dissonance theory
if two components of attitude are opposing/ in conflict emotional discomfort(dissonance) is suffered
if one attitude component can be changed, there is. a chance to change the entire attitude
providing a negative attitude with a positive new experience e.g. tag rugby instead of contact rugby
Persuasive communication theory
persuader - someone perceived as significant
message - presented in a way that makes the recipient want to change their attitude
recipient - more easily changed if they wish for it to change e.g. open-minded
situation - easier to change if there are other persuaders present e.g. peers
Note 
Flashcard (49)