CH 2

What does culture and commerce mean ?

Publishing industry desire to preserve the country’s intellectual ideas

and the desire to make money.

What are four characteristics of American book publishing according to Coser, Kadushin, and Powell?

• Book industry products are sold in a market that is fickle and uncertain.

• The industry is decentralized

• The industry mixes modern mass media production methods and craft like procedures. (digital books)

• The industry must make money while disseminating the culture’s ideas.

Who is Robert de Graff ?

Introduced America’s first series of paperback best sellers, called Pocket Books, in 1939.

How do books get published?

A:

Starts with author

Author proposes a book to acquisitions editor

The propose includes an outline and some sample chapters

B:

Agent may negotiate the contract for the book

However, many authors negotiate their own contract.

Name departments in publishing house.

• Acquisitions

• Media

• Design

• Production

• Manufacturing

• Marketing

• Fulfillment

What does acquisitions from the publishing house department?

Acquisitions editors negotiate sales of subsidary rights to market a book for other uses

Example: Movie rights

What does media do from the publishing house department?

The media editor helps create electronic materials to enhance the book.

What does designers do from the publishing house department?

Designer chooses the typefaces for the book

determines how the pictures, boxes, heads and subheads will look

where to use color and creates a concept for the book’s cover.

What does production does from the publishing house department?

Production editor sets up a schedule and makes sure that all the production work gets done in time.

What are the three major market in the book industry?

Textbooks

University press

Mass Market books

What ways publishing companies looking for extra income in three ways?

Subsidiary and international rights

Blockbuster books'

Chain and internet market