2. The AIDA Model
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Last updated 7:04 PM on 3/25/26
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5 Terms
1
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AIDA model
attention, interest, desire, action; the sequential stages a customer moves through from encountering a brand to taking action
2
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attention
capture the audience’s awareness; tactics = eye-catching visuals, provocative headlines, video hooks, trending hashtags
3
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interest
sustain engagement; tactics = storytelling, educational content, product demos, BTS content
4
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desire
build emotional want for the product/service; tactics = testimonials, user-generated content, influencer endorsements, social proof
5
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action
prompt a specific behavior (sign up, share, click); tactics = limited time offers, strong CTA, discount codes, direct links
