Studied by 0 peopleMarketing
The activity of promoting and selling products or services, including market research and advertising.
The 4P of marketing (Marketing Mix)
Price, Place, Product, Promotion
Product orientated
a business and marketing strategy that focuses above all else on creating the best possible product.
Market orientated
a business approach that focuses on understanding and meeting the needs and wants of customers.
Commercial marketing
Marketing actives that determine consumer needs and wants before using strategies to market the product
Social marketing
A marketing approach aimed at influencing a positive change in indivivdual behavour and improvements in societal well-being
Social media marketing
the usa of the internet through social networking websites to makr a firm’s product or service
Market share
the percentage of one firm’s share of the total sales in a market.
Market growth
the percentage change in the total market size over a peroid of time
Market leader
A firm with the highest market share in a market
Market size
The total sales of all firms in a market
Market Planning
The process of formulating market objectives and devising appropriate marketing stragies to meet those objectives
Product (4P)
The good or service that is offered in the market
Price (4P)
The amount the consumer is charged for a product
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