Studied by 8 people
Media Language
The way the text has been constructed to create meaning
Representation
The way the text shows people, places, objects to create meaning and targets an audience
context is key to all representations they relate to the social-cultural contexts
characters and how they relate to the different audience demographics, socio-economic, and psychographics
Audience
Identifying who they are and how they have been targeted
codes and conventions of the genre like sci-fi and fantasy
narrative structure and theory: Propp, Todorov, Barthes codes
Industry
Who has made the text and how their values impact on creation
what does media laguage consist of
written text ,images, colours, fonts, positioning and graphics.
visual codes
Lighting and colour palette
Positioning-direct address
Setting and Locations
Facial Expressions and Body Language
Objects/props
Key images
Clothing, Hair and Make Up
written codes
Slogan/tagline
Typeface (typography) font
Headlines
Captions/anchorage
Style
Semantic field-choice of words-direct address
Emphasis of words
technical codes
Camera Angles
Framing (ELS, LS, MLS, MS, CU, ECU, POV)
Cropping-how things are edited
Juxtaposition
aspect of mise en scene
Props
Costumes
Setting
Lighting
Hair and make up
Semiotics
the study of signs and symbols that help to give us meaning.
denotation
what is seen
connotation
what can be deducted from what is seen(association)
insititution
who made the media
conventions
what rules must be followed when the product are made
stereotype
a overgeneralised belief about a particular group of people or a category
why are stereotypes used
they carry a lot of information quickly
makes a character easy to understand
mainstream audience
has a big audience and appeals to all
niche
a small audience with a specific interest
why is the audience categorised
meets the specific needs and desires of the audience
engages the audience with the product
allows you to get a clear message across
elements of designs and layouts
size
position
foreground/background
three segments of the audience
demographic
psychographic
socio-economic
demographic
Age
Gender
Ethnicity
Education
psychographic
Personality
Values/beliefs
Attitudes
Lifestyles
Interests
socio-economic
Income
Education
Occupation
Geographical location
Class
diegetic sound
These terms to the world of the characters in a story. The information available to any of these characters is diegetic. Diegetic sound includes all speech, music and any other sound which can be heard within the world of the characters.
non diegetic sound
sounds the audience can hear
Sound that is neither on the screen or features in the ‘world of the film’. Typically, non-diegetic sound will be sound effects or background music added to create mood and atmosphere.
franchise
A media franchise is a collection of linked media products derived from single original source. James Bond and Marvel Comic Universe are examples of film franchises. In business, including the media industries, a franchise is the authority given by a government or company to an organisation which is then permitted to make certain products or offer certain services.
5 of barthes codes
symbolic code
semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation.
cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert
action code(something is gonna happen)
enigma (mystery)
propp’s characters
-damsel in distress
-dispatcher
-hero
-false hero
-villain
- donor
- helper
young and rubicam type of people (7)
the mainstreamer (fit in be social )
the explorer (new things new trends)
the aspirer (high status appearance and wealth)
the suceeder (ambitious and successfull)
the resigned (traditional and old fashioned veiws prejudices )
the struggler (works with escapism and indulges in bad habit and addictive tendencies )
the reformer ( authentic and honest experience and feels englightened to improve the world )
todorov 5 stages
equilibrium
disruption
recognition
repair
new equilibrium
conventions of tv adverts
• name of product
• celebrities/celebrity endorsement
• product as the solution to a problem
• voice over • slogan
• persuasive narrative
• music that supports the advertising message
• direct mode of address
• pack shot.
what is an active audience
• an audience that engages with media products
passive audience
Passive audience theories stress the power of the media to directly influence the ways in which audiences think or behave.
ASA
The ASA is a self-regulatory body set up by the advertising industry. It covers press releases, broadcast, film, and internet advertising as well as posters and leaflets. There are various codes for different media, produced by the Committee for Adverting Practice.
PEGI
Pan European Game Information – the organisation that judges what the age ratings should be for games. Produces guidance for consumers (mainly aimed at parents) so that they can decide if a game is suitable.
IPSO
magazine newspaper journalists
The Independent Press Standards Organisation is the independent regulator of the newspaper and magazine industry in the UK.
ofcom
office of communications regulate TV and radio
Ofcom regulates TV, radio, video-on-demand, phone and postal services. Ofcom promotes competition, protects the interests of consumers and enforces the rules that apply to different communication sectors.
BBFC
British Board of Film Classification – responsible for deciding the age classification and censorship of all films and video content released in the UK.
binary opposites
opposites anchor meaning in a text by levi strauss
4 types of narractive
linear
non-linear
single strand
multi strand
linear
starting at one point and ending at another including 1 plotline pacing chronologically . surrounded by idiots
non linear
includes flashback or different timing throughout . e.g harley quin
single strand
1 focused on one mc and plotline ice breaker
multistrand
focus on many characters like FRIENDS
verticle integration
monopolizing businesses within the industry from different sectors that includes marketing and production
horizintal integration
monopolising with a company in the same sector to eliminate competitors
conventions of newspaper
by line
masthead
lead
off lead
incentive
slogan
cross reference
stand first
strap line
splash head
conventions of sci fi
conflict between good and evil
futuristic technology
special effects
outer space
new technology
time travel
dystopian society
warn us against political issues
conventions of magazines
conventions of newspapers
Mast-head: The title of the newspaper
Splash: The lead story
Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article
Off lead: Second most important story
Byline: A line naming the writer of an article
Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article
Pull quote: A key phrase or quotation taken from the main article
Sidebar: a short article placed alongside a main article with extra information.
what is a type face and how does it differe to a font
type face:like a font family e.g family of serif fonts
font: specific font used in the font family e.g sans serif font
still and moving images
Still images are perceived as static. They're a single moment frozen in time. We can look at them for hours and hours and they will not change. Moving pictures are perceived as kinetic.
e.g an instagram photo isnt gonna change so its a still image
e.g(2) a gif or a video will change as you watch it therefore its a moving images
paidmium
A business strategy for apps that combines a low initial price with in app purchases.
paywall
A website with a paywall is fully or partially restricted to users who pay a subscription.
Note
Flashcard