media language

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main vocab and explanations

55 Terms

1
Media Language
The way the text has been
constructed to create meaning
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2

Representation

The way the text shows people, places, objects to create meaning and targets an audience

context is key to all representations they relate to the social-cultural contexts

characters and how they relate to the different audience demographics, socio-economic, and psychographics

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3

Audience

Identifying who they are and how they have been targeted

codes and conventions of the genre like sci-fi and fantasy

narrative structure and theory: Propp, Todorov, Barthes codes

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4
Industry
Who has made the text and how
their values impact on creation
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5
what does media laguage consist of
written text ,images, colours, fonts, positioning and graphics.
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6
visual codes
 

Lighting and colour palette

Positioning-direct address 

Setting and Locations

Facial Expressions and Body Language

Objects/props

Key images

Clothing, Hair and Make Up
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7
written codes
Slogan/tagline

Typeface (typography) font

Headlines

Captions/anchorage

Style

Semantic field-choice of words-direct address

Emphasis of words
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8
technical codes
 

Camera Angles

Framing (ELS, LS, MLS, MS, CU, ECU, POV)

Cropping-how things are edited

Juxtaposition 
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9
aspect of mise en scene
  • Props

  • Costumes

  • Setting

  • Lighting

  • Hair and make up

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10
**Semiotics**
**the study of signs and symbols that help to give us meaning.**
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11
denotation
what is seen
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12
connotation
what can be deducted from what is seen(association)
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13
insititution
who made the media
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14
conventions
what rules must be followed when the product are made
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15
stereotype
a overgeneralised belief about a particular group of people or a category
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16
why are stereotypes used
  • they carry a lot of information quickly

  • makes a character easy to understand

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17
mainstream audience
has a big audience and appeals to all
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18
niche
a small audience with a specific interest
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19
why is the audience categorised
  • meets the specific needs and desires of the audience

  • engages the audience with the product

  • allows you to get a clear message across

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20
elements of designs and layouts
  • size

  • position

  • foreground/background

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21
three segments of the audience
  • demographic

  • psychographic

  • socio-economic

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22
demographic
  • Age

  • Gender

  • Ethnicity

  • Education

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23
psychographic
  • Personality

  • Values/beliefs

  • Attitudes

  • Lifestyles

  • Interests

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24
socio-economic
  • Income

  • Education

  • Occupation

  • Geographical location

  • Class

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25

diegetic sound

These terms to the world of the characters in a story. The information available to any of these characters is diegetic. Diegetic sound includes all speech, music and any other sound which can be heard within the world of the characters.

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non diegetic sound

sounds the audience can hear

Sound that is neither on the screen or features in the ‘world of the film’. Typically, non-diegetic sound will be sound effects or background music added to create mood and atmosphere.

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franchise

A media franchise is a collection of linked media products derived from single original source. James Bond and Marvel Comic Universe are examples of film franchises. In business, including the media industries, a franchise is the authority given by a government or company to an organisation which is then permitted to make certain products or offer certain services.

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28

5 of barthes codes

symbolic code

semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation.

cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert

action code(something is gonna happen)

enigma (mystery)

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29
propp’s characters
\-damsel in distress

\-dispatcher

\-hero

\-false hero

\-villain

\- donor

\- helper
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30
young and rubicam type of people (7)
the mainstreamer (fit in be social )

the explorer (new things new trends)

the aspirer (high status appearance and wealth)

the suceeder (ambitious and successfull)

the resigned (traditional and old fashioned veiws prejudices )

the struggler (works with escapism and indulges in bad habit and addictive tendencies )

the reformer ( authentic and honest experience and feels englightened to improve the world )
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31
todorov 5 stages
equilibrium

disruption

recognition

repair

new equilibrium
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32

conventions of tv adverts

• name of product

• celebrities/celebrity endorsement

• product as the solution to a problem

• voice over • slogan

• persuasive narrative

• music that supports the advertising message

• direct mode of address

• pack shot.

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33

what is an active audience

• an audience that engages with media products

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34

passive audience

Passive audience theories stress the power of the media to directly influence the ways in which audiences think or behave.

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35

ASA

The ASA is a self-regulatory body set up by the advertising industry. It covers press releases, broadcast, film, and internet advertising as well as posters and leaflets. There are various codes for different media, produced by the Committee for Adverting Practice.

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36

PEGI

Pan European Game Information – the organisation that judges what the age ratings should be for games. Produces guidance for consumers (mainly aimed at parents) so that they can decide if a game is suitable.

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37

IPSO

magazine newspaper journalists

The Independent Press Standards Organisation is the independent regulator of the newspaper and magazine industry in the UK.

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38

ofcom

office of communications regulate TV and radio

Ofcom regulates TV, radio, video-on-demand, phone and postal services. Ofcom promotes competition, protects the interests of consumers and enforces the rules that apply to different communication sectors.

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39

BBFC

British Board of Film Classification – responsible for deciding the age classification and censorship of all films and video content released in the UK.

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40

binary opposites

opposites anchor meaning in a text by levi strauss

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41

4 types of narractive

linear

non-linear

single strand

multi strand

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linear

starting at one point and ending at another including 1 plotline pacing chronologically . surrounded by idiots

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non linear

includes flashback or different timing throughout . e.g harley quin

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44

single strand

1 focused on one mc and plotline ice breaker

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45

multistrand

focus on many characters like FRIENDS

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46

verticle integration

monopolizing businesses within the industry from different sectors that includes marketing and production

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horizintal integration

monopolising with a company in the same sector to eliminate competitors

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48

conventions of newspaper

by line

masthead

lead

off lead

incentive

slogan

cross reference

stand first

strap line

splash head

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49

conventions of sci fi

conflict between good and evil

futuristic technology

special effects

outer space

new technology

time travel

dystopian society

warn us against political issues

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50

conventions of magazines

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51

conventions of newspapers

  • Mast-head: The title of the newspaper

  • Splash: The lead story

  • Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article

  • Off lead: Second most important story

  • Byline: A line naming the writer of an article

  • Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article

  • Pull quote: A key phrase or quotation taken from the main article

  • Sidebar: a short article placed alongside a main article with extra information.

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52

what is a type face and how does it differe to a font

type face:like a font family e.g family of serif fonts

font: specific font used in the font family e.g sans serif font

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53

still and moving images

Still images are perceived as static. They're a single moment frozen in time. We can look at them for hours and hours and they will not change. Moving pictures are perceived as kinetic.

e.g an instagram photo isnt gonna change so its a still image

e.g(2) a gif or a video will change as you watch it therefore its a moving images

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54

paidmium

A business strategy for apps that combines a low initial price with in app purchases.

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55

paywall

A website with a paywall is fully or partially restricted to users who pay a subscription.

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