MARKETING ELECTIVE 4
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13 Terms
Pre-Internet Electronic Commerce
Business exchange documents electronicallt
Early Internet Commerce
Internet is introduced for the first time and people can buy online
Dot-Com Boom and Correction
Everyone Venture capital surge and lead into start up failures
Marketplace and Secure Payment Expansion
They increased trust and cross-borders tradings. They created digital wallets and buyer protection.
Mobile Commerce
Created mobile shopping apps and QR-based payment methods.
Social Commerce Era
Combined social media and shopping. This increased the buying impulse.
Philippine E-commerce Growth
Platforms started adopting to filipino behavior.
AI Omnichannel Commerce
Started smart system such as AI and recommendation engines.
Emerging Future Commerce
Immerse technology and decentralized finance. They started blockchain payments and AR/VR.
Copyright
protects creative works and its content creation
Trademark
protects your brand identity or business identity
