Chapter 15 - Creating Collaborative Partnerships

Web 2.0

the next generation of the internet

more mature, distincitive communications platform characterized by 3 qualities - collaboration, sharing, free

Direct - to - Consumer (DTC)

where companies build, market, sell, and ship its products itself, without relying on traditional stores or intermediaries

customer experience

data collection

reduced costs

Open System

nonproprietary hardware and software based on publicly known standards

allows 3rd parties to create add-on products to plug into or interoperate with the system

source code - software instructions - open/closed source

User-Contributed Content

created and updated by many users for many users

native advertising

reputation system

viral marketing

Collaboration System

tools supporting the work of teams by facilitating the sharing of information

Collective Intelligence

collaborating and tapping into the core knowledge of all employees, partners, and customers

Knowledge Management

the capture, classifying, evaluating, retrieving, and sharing of information assets for effective decisions and actions

Explicit Knowledge

consists of anything that can be documented, achieved, and codified

Tacit Knowledge

knowledge contained in people’s heads

Crowdsourcing

the wisdom of the crowd

Crowdfunding

sourcing capital from many small donations

Social Media

websites relying on user participation and user-contributed content

Social Network

an application connecting by matching profile information

Social Networking

the practice of expanding business and/or social contracts by a personal network

Social Networking Analysis (SNA)

maps contacts identifying who knows each other

Social Graph

displays interconnection of relationships

Wikis

colloborative webpage allowing users to add, remove, and change content

network effect

Web 3.0

based on “intelligent” web applications

Deep Web

the part of the internet accessible to conventional search engines

Dark Web

portion of the internet intentionally hidden from search engines

accessible only with a special web browser

Semantic Web

a web 2.0 tech. describing things in a way computers can understand