Chapter 5 - Demand

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Consumer surplus

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14 Terms

1

Consumer surplus

________: difference between a buyers reservation price for a product and the price actually paid.

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2

Horizontal addition

________: process of adding individual demand curves to get the market demand curve.

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3

Law of demand

people do less of what they want to do as the cost of doing it rises

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4

Marginal utility

additional utility gained from consuming an additional unit of a good

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5

Law of diminishing marginal utility

tendency for the additional utility gained from consuming an additional unit of a good to diminish as consumption increases beyond some point

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6

Rational spending rule

spending should be allocated across goods so that the marginal utility per dollar is the same for each good

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7

Horizontal addition

process of adding individual demand curves to get the market demand curve

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8

Consumer surplus

difference between a buyers reservation price for a product and the price actually paid

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9

Law of demand

People do less of what they want to do as the cost of doing it rises

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10

Marginal utility

Additional utility gained from consuming an additional unit of a good

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11

Law of diminishing marginal utility

Tendency for the additional utility gained from consuming an additional unit of a good to diminish as consumption increases beyond some point

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12

Rational spending rule

Spending should be allocated across goods so that the marginal utility is per dollar is the same for each good

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13

Horizontal addition

Process of adding individual demand curves to get the market demand curve

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14

Consumer surplus

Difference between a buyer's reservation price for a product and the price actually paid

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