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Thinking
The process of using knowledge and information to make plans, interpret the world, and make predictions about the world in general.
Decision-making
The process of identifying and choosing alternatives based on the values and preferences of the decision-maker.
Problem-solving
Thinking that is directed toward solving specific problems by means of a set of mental strategies
Dual Processing Model
Founded by Stanovich & West (2000)
Make popular by Daniel Kahneman in his book Thinking Fast & Slow (2011)
States that the processes of thinking and decision making have two basic components:
System 1 (Fast)
System 2 (Slow)
System 1 (Intuitive) Thinking
System 1 is automatic, intuitive, and effortless
Utilizes heuristics
Heuristics: a “rule” used to make decisions or form judgments; mental shortcuts that focus on one aspect of a problem and ignore others
Context dependent
Prone to error
Heuristics
A “rule” used to make decisions or form judgments; mental shortcuts that focus on one aspect of a problem and ignore others
System 2 (Rational) Thinking
Slower, conscious, and rational mode of thinking.
Considers every possible way to interpret a situation and eliminates options until a solution is met.
Requires effort.
Less likely to create feelings of certainty or confidence.
Allows for transfer of information from one situation to another.
System 1 Reliability
Prone to errors due to our tendency to make assumptions based on intuition
Can be useful for experts
Thin-slicing: The idea that experts are often able to determine the correct answer to difficult questions immediately.
Often influenced by biases
Thin-slicing
The idea that experts are often able to determine the correct answer to difficult questions immediately.
Often influenced by biases
Ventral medial prefrontal cortex
A region of the brain that compiles information such as emotional processing, thinking, memory, self-perception, and social cognition to allow for decision-making
Dual Processing Strengths
Biological evidence
High reliability of Wason selection task experiments
Dual Processing Limitations
Overly-simplified - doesn’t explain how emotion & outside factors affect thinking
Not always clear which system is in effect
System 1 Review
Remember that System 1 thinking is fast and based on intuition and/or mental shortcuts (heuristics)
Cognitive Bias
Patterns of thinking and decision-making that are consistent, but inaccurate.
Anchoring Bias
The tendency to rely too heavily on the first piece of information offered (the anchor) when making a decision.
Example: Bartering prices when buying a car
Peak-End Rule
A heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience.
Example: You watch a movie that you like for the most part, but you hate the ending.
Example: You get a bad grade back at the end of a class, and then use that to judge the overall experience.
Framing Effect
When people react to choices depending on how they are presented or "framed."
We generally show preference for things that framed in more positive language
Example: In food: “10 percent fat” vs. “90 percent fat free
Confirmation Bias
The tendency to seek out information to confirm what you already believe.
We unconsciously pay more attention to items that reinforce our beliefs and opinions
Nickersen (1998): confirmation bias is problematic, pervasive and strong.
Example: the channels/websites a person gets their “news” from.