Communication Theory Chapter 6 PCC

Social Exchange Theory (SET)

A theory that posits people evaluate their relationships in economic terms, focusing on self-interest and perceived rewards and costs.

Interpersonal Relationships

Relationships that are influenced by the satisfaction of both individuals' self-interests.

Economic Analogy

The comparison of social exchanges to economic transactions, where individuals seek profit.

Assumptions of SET

Key beliefs that include the nature of individuals, the interdependence of relationships, and the rational evaluation of costs and rewards.

Rewards

Positive values or benefits gained from a relationship, such as cash, goods, services, or sentiments.

Costs

Negative values associated with a relationship, including time, money, and psychological stress.

Perceived Profit

The subjective evaluation of what individuals believe they gain from a relationship, which may differ from reality.

Reward Deprivation

A situation where an individual feels a significant need for a specific reward that is not being met.

Reward Satiation

When an individual perceives they have received too much of a reward, diminishing its value.

Behavioral Sequences

A series of actions taken by individuals in a relationship to achieve specific goals.

Fate Control

The ability of one partner to influence the outcomes of the other partner in a relationship.

Behavior Control

The power to change another's behavior by altering one's own actions.

Mutual Dependence

A dimension of interdependence where both partners rely on each other for various needs.

Asymmetric Dependence

A situation where one partner is more dependent on the other for satisfaction of their outcomes.

Conflict

A lack of correspondence in outcomes between partners in a relationship.

Coordination

The need for partners to work together to achieve desired outcomes.

Future Interdependence

The impact of current interactions on future relationships and behaviors.

Information Certainty

The mutual understanding between partners regarding each other's wants and needs.