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Communication Theory Chapter 6 PCC

Social Exchange Theory

  • Developed by Thibaut and Kelle

  • Purpose: based on the notion that people think about their relationships in economic terms

  • The major force in interpersonal relationships is the satisfaction of both people’s self-interest

  • Uses the analogy of economic exchanges

  • Views exchange as a social behavior that may result in both economic and social outcomes (being friends with someone for the money or for status; people tend to act on self-interest)

Assumptions of SET

  • The nature of the individual

  • The relationship between 2 people

  • Humans seek rewards and avoid punishments

  • Humans are rational beings

  • The standards that humans use to evaluate costs and rewards vary over time from person to person(you may not find value in a relationship, but the other person may..vice versa)

  • Relationships are interdependent

  • Relational life is a process

Elements of SET

  • Perceived profit + rewards-costs

  • We are all in relationships for profit

  • We leave relationships when we no longer perceive them as profitable or when the costs of staying outweigh the rewards

  • Self-interest 

  • Seek fair outcomes, distributive justice, and equity

  • Alter own behavior or seek to alter others’ behavior to achieve desired outcomes

Costs and rewards of SET

  • People evaluate their relationships in terms of costs and rewards

  • Costs-negative value

  • Rewards- positive value

  • Positive relationships are those where the rewards exceed the cost Worth=rewards - costs

  • Negative relationships are those where the costs exceed the rewards

  • The worth of a relationship will influence its outcome

Perceived Profit and Rewards

  • What individuals perceive they are profiting by being in the relationship (May or may not be reality)

  • Different and unique for each person

  • As long as both parties view the relationship as profitable, the relationship can endure

  • Rewards - what we give each other in relationships

  • What things do you get out of your relationships that you highly value?

  • Types of rewards - cash, goods, services, sentiments 

Reward Problematics and Costs

  • Reward deprivation - when there is a type of one reward that one “perceives” a great need for but is not getting  (I’m doing so much for you yet you aren't happy(because a specific need isn’t met))

  • Reward satiation - when one perceives “too much” of a good thing and the reward comes to have little value

  • Actual costs - time, money, energy

  • Psychological costs - stress of giving the reward (I can’t do this anymore.)

Power and Exchange Patterns

  • People adjust their behaviors in a relationship

  • Behavioral sequences - a series of actions designed to achieve a goal

Types of power in SET

  • Fate control - ability to affect a partner’s outcomes

  • Behavior control- the power to change another’s behavior by changing one’s own behavior (staring at phone mid-conversation going NO WAY AHAHAHAH)

Self-Interest and Interdependence

  • It is assumed that the nature of human beings is self-centered

  • When individuals make decisions they always consider what is best for them to accomplish their goals and desires

  • If a relationship is to be successful, then both parties are expected to give and take in equal proportions(it is possible that both parties can get equal rewards)

  • Dimensions of interdependence

  • Mutual dependence you rely on this person for something(finance experience emotional needs)

  • Power (asymmetric dependence) when one partner is more dependent on the other to have their outcome satisfied (roommate is sleeping so you have to change behavior to not wake them)

  • Conflict - a lack of correspondence in outcomes

  • Coordination - people need to work together to meet outcomes(put headphones on so you can sleep)

  • Future interdependence (how one interaction will affect future ones (roommates are too loud and so you’ll try to leave to sleep elsewhere; ReVenGe)

  • Information certainty - Each partner  knows for sure what the other one wants; mutual understanding

LC

Communication Theory Chapter 6 PCC

Social Exchange Theory

  • Developed by Thibaut and Kelle

  • Purpose: based on the notion that people think about their relationships in economic terms

  • The major force in interpersonal relationships is the satisfaction of both people’s self-interest

  • Uses the analogy of economic exchanges

  • Views exchange as a social behavior that may result in both economic and social outcomes (being friends with someone for the money or for status; people tend to act on self-interest)

Assumptions of SET

  • The nature of the individual

  • The relationship between 2 people

  • Humans seek rewards and avoid punishments

  • Humans are rational beings

  • The standards that humans use to evaluate costs and rewards vary over time from person to person(you may not find value in a relationship, but the other person may..vice versa)

  • Relationships are interdependent

  • Relational life is a process

Elements of SET

  • Perceived profit + rewards-costs

  • We are all in relationships for profit

  • We leave relationships when we no longer perceive them as profitable or when the costs of staying outweigh the rewards

  • Self-interest 

  • Seek fair outcomes, distributive justice, and equity

  • Alter own behavior or seek to alter others’ behavior to achieve desired outcomes

Costs and rewards of SET

  • People evaluate their relationships in terms of costs and rewards

  • Costs-negative value

  • Rewards- positive value

  • Positive relationships are those where the rewards exceed the cost Worth=rewards - costs

  • Negative relationships are those where the costs exceed the rewards

  • The worth of a relationship will influence its outcome

Perceived Profit and Rewards

  • What individuals perceive they are profiting by being in the relationship (May or may not be reality)

  • Different and unique for each person

  • As long as both parties view the relationship as profitable, the relationship can endure

  • Rewards - what we give each other in relationships

  • What things do you get out of your relationships that you highly value?

  • Types of rewards - cash, goods, services, sentiments 

Reward Problematics and Costs

  • Reward deprivation - when there is a type of one reward that one “perceives” a great need for but is not getting  (I’m doing so much for you yet you aren't happy(because a specific need isn’t met))

  • Reward satiation - when one perceives “too much” of a good thing and the reward comes to have little value

  • Actual costs - time, money, energy

  • Psychological costs - stress of giving the reward (I can’t do this anymore.)

Power and Exchange Patterns

  • People adjust their behaviors in a relationship

  • Behavioral sequences - a series of actions designed to achieve a goal

Types of power in SET

  • Fate control - ability to affect a partner’s outcomes

  • Behavior control- the power to change another’s behavior by changing one’s own behavior (staring at phone mid-conversation going NO WAY AHAHAHAH)

Self-Interest and Interdependence

  • It is assumed that the nature of human beings is self-centered

  • When individuals make decisions they always consider what is best for them to accomplish their goals and desires

  • If a relationship is to be successful, then both parties are expected to give and take in equal proportions(it is possible that both parties can get equal rewards)

  • Dimensions of interdependence

  • Mutual dependence you rely on this person for something(finance experience emotional needs)

  • Power (asymmetric dependence) when one partner is more dependent on the other to have their outcome satisfied (roommate is sleeping so you have to change behavior to not wake them)

  • Conflict - a lack of correspondence in outcomes

  • Coordination - people need to work together to meet outcomes(put headphones on so you can sleep)

  • Future interdependence (how one interaction will affect future ones (roommates are too loud and so you’ll try to leave to sleep elsewhere; ReVenGe)

  • Information certainty - Each partner  knows for sure what the other one wants; mutual understanding

robot