Mass Media

Baroque

More extended and complex. back. vivaldi

Classical

Arrival of now-famous composers, Mozart, Beethoven

Renaissance

Classical music able to copy and print entertainment

Industrial Revolution

Printed sheet music popular for at-home use. Music now protected by copyright

Phonograph (1877)

Metal cyllinder, horn, hand crank

Louis Glass

Nickel-in-the-Slot (phonograph parlor early jukebox), Recording

Gramophone

Flat, plastic disc with grooves. Cheaper, sturdier, mass-produced

Victrola

Best-selling gramophone model

Call Letters (1912)

Titanic tragedy, puts radio in fed control

1920s

Commercial radio potential realized

1927

Poor quality complaints, anymore could transmit

Radio Act of 1927

Leads to frequency regulation

Lee De Forest

Improved radio hardware

Edwin Armstrong

Pioneered FM in 1933

David Sarnofff

Promoted and distributed networks

Golden Age

People found comfort in radio during Great Depression and radio sales remained steady

Mainstream Music

Crooning with Bing Crosby and Patti Page

Rock n’ Roll

Bill Haley, Elvis Presley, and Little Richard.

R&B

Mowtown records, founded by Berry Gordy Jr., created the most popular African American owned label

Late ‘60s-Early ‘70s

Folk music became voice of social change. Ex: Bob Dylan, Joan Baez

Rap music

Speaking rhymes over beats

Hip-Hop

The backing music for rap and the culture of rap