Chapter 7: Public Opinion

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20 Terms

1

Public opinion

How people think or feel about particular things

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2

Poll

A survey of public opinion

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3

Random sample

Method of selecting from a population in which each person has an equal probability of being selected

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4

Sampling error

The difference between the results of random samples taken at the same time

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5

Exit polls

Polls based on interviews conducted on election day with randomly selected voters

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6

Question wording

The way in which survey questions are phrased, which influences how respondents answer them

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7

Political socialization

Process by which background traits influence oneā€™s political views

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8

Impressionable years hypothesis

Argument that political experiences during the late teens and early 20s powerfully shape attitudes for the rest of the life cycle.

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9

Gender gap

Political views differing between men and women

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10

Partisanship

Which party someone considers themselves, either a Democrat, Republican, or Independent

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11

Party sorting

Aligning oneself to a certain party based on issue positions. Democrats take liberal positions and Republicans take conservative positions

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12

Political ideology

Set of beliefs about what policies government should pursue

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13

Political elites

People who disproportionately hold political power

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14

Heuristics

Informational shortcuts voters use to make a decision

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15

census

An official count of the population. The Constitution requires the government conduct one every ten years.

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16

stratified sampling

A method of sampling from a population in which subpopulations of a population are sampled independently

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17

straw poll

An informal survey of opinion done within a small group of people

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18

tracking poll

Continuous surveys that allow a campaign to chart its daily rise or fall in support

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19

political ideology

A coherent set of beliefs about politics, public policy, and public purpose, which helps give meaning to political events

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20

minority majority

When there is no group that makes up over half of a population, it is the group that makes up the largest percentile of a population

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