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Study of behavior and mental processes in natural settings using observational techniques, surveys, and real-world data collection methods.
Field Methods
Examine the relationship between two or more variables to identify associations without implying causation.
Correlational Methods
Correlational methods cannot establish cause-and-effect relationships.
Causation
Observe and detail behaviors or phenomena as they naturally occur without influencing the variables.
Descriptive Methods
Important factors in field research, including informed consent, respect for local customs, and confidentiality.
Ethical Considerations
Participants must be fully aware of the research and voluntarily agree to participate.
Informed Consent
Ensuring participants' privacy and handling sensitive data carefully.
Confidentiality
Data collection using structured tools for numerical data analysis.
Quantitative Methods
Data collection using unstructured techniques for non-numerical data analysis.
Qualitative Methods
Consistency of a measure, assessed through methods like Cronbach’s Alpha.
Reliability
The extent to which a survey measures what it intends to measure.
Validity
Evaluation of clarity, length, sampling method, and pre-testing for effective data collection.
Survey Design
Identifying and analyzing themes within qualitative data.
Thematic Analysis
Combining quantitative and qualitative approaches for comprehensive research.
Mixed Methods
Group discussions that generate collective insights but may face challenges like groupthink.
Focus Group Interviews
Manipulating variables in controlled environments to determine cause-and-effect relationships.
Experimental Methods
Techniques like t-tests and ANOVA used to analyze data in psychological research.
Statistical Methods
The ability to study variables that cannot be manipulated due to ethical constraints.
Ethical Flexibility
Engaging with local stakeholders to ensure respectful and relevant research practices.
Community Involvement
Generating a theory directly from qualitative data through coding processes.
Grounded Theory