Ø Study of behavior and mental processes in natural settings using observational
techniques, surveys, and other real-world data collection methods.
1. Correlational Methods
Purpose: Examine the relationship between two or more variables to identify associations without implying causation.
· Identifies Relationships: Useful for discovering associations.
· Natural Settings: Enhances ecological validity by conducting studies in real- world environments.
· Ethical Flexibility: Suitable for studying variables that cannot be manipulated.
· No Causation: Cannot establish cause- and-effect relationships.
· Confounding Variables: Unseen variables may influence results.
· Directionality Problem: Difficult to
determine which variable influences the other.
2. Descriptive Methods
Purpose: Observe and detail behaviors or phenomena as they naturally occur without influencing the variables.
· Detailed Observation: Provides rich, qualitative data.
· Versatility: Applicable in various settings for exploratory research.
· Non-Intrusive: Does not manipulate
variables, reducing alteration of behavior.
· Lack of Control: Cannot isolate factors influencing behavior.
· Subjectivity: Data interpretation may be biased.
· Generalizability Issues: Findings may not apply to other contexts.
3. Experimental Methods
Purpose: Manipulate variables to determine cause-and-effect relationships in controlled environments.
· Causal Relationships: Establishes cause- and-effect through controlled manipulation.
· Control: Reduces the influence of extraneous factors.
· Replication: Enhances reliability through replicable methods.
· Artificial Settings: May not reflect real- world conditions.
· Ethical Constraints: Limits on variable manipulation for ethical reasons.
· Limited Scope: Focuses on specific variables, potentially missing broader context.
1. Informed Consent
Cultural Sensitivity: Use local dialects and
simple language, considering literacy levels and cultural norms.
Voluntary Participation: Emphasize that participation is entirely voluntary.
Examples: Explaining research in local dialects like Tagalog, Cebuano, or Ilocano.
2. Respect for Local Customs
Cultural Norms: Avoid disrespectful inquiries; involve community leaders for approval.
Community Involvement: Engage with
stakeholders through community meetings. Examples: Acknowledging "utang na loob" (debt of gratitude) and organizing "pulong-pulong"
(community meetings).
3. Confidentiality and Privacy Anonymity Concerns: Use pseudonyms or aggregate data in small communities.
Data Sensitivity: Handle sensitive topics carefully and ensure data is not misused. Examples: Respecting "amor propio" (self- respect) and avoiding "hiya" (shame).
4. Power Dynamics
Avoiding Exploitation: Be mindful of power imbalances, ensuring participants are not
exploited.
Reciprocity: Ensure research benefits the community as well.
Examples: Avoiding social or economic pressure to participate; adhering to "bayanihan"
(community spirit).
5. Cultural Adaptation of Research Methods Methodological Flexibility: Adapt tools and methods to fit cultural contexts.
Culturally Informed Interpretation: Avoid ethnocentric biases and misinterpretations.
Examples: Using "pakikipagkwentuhan" (storytelling) for culturally familiar data collection.
· Data Collection: Uses structured tools like
surveys, questionnaires, and tests.
· Data Type: Numerical data for statistical analysis.
· Objective: Determine relationships, causality, and trends by controlling variables.
· Analysis: Statistical techniques like correlation, regression, t-tests, ANOVA.
o Precise, quantifiable evidence.
o Easier to replicate and validate.
o Facilitates comparison and statistical analysis.
o May oversimplify complex phenomena.
o Lacks contextual depth.
o Potential for bias if the sample is not representative.
· Data Collection: Uses unstructured
techniques like interviews, focus groups, and observations.
· Data Type: Non-numerical data analyzed for themes and patterns.
· Objective: Gain a deep understanding of experiences, processes, and cultural contexts.
· Analysis: Thematic analysis, content analysis, narrative analysis.
o Captures complexity and richness of experiences.
o Provides deep understanding of context and meaning.
o Flexible and adaptable.
o More difficult to replicate due to subjectivity.
o Time-consuming and resource- intensive.
o Harder to generalize findings.
· Nature of Data: Quantitative is numerical; qualitative is descriptive.
· Purpose: Quantitative focuses on
measurement; qualitative on understanding meanings.
· Sample Size: Quantitative typically involves larger samples; qualitative involves smaller, focused samples.
· Outcome: Quantitative research provides generalizable results; qualitative research offers in-depth insights.
· Measures:
o Mean, Median, Mode: Indicate central tendency.
o Standard Deviation, Variance: Measure data dispersion.
o Frequency Distribution: Shows how often each value occurs.
· Purpose: Offers a snapshot of the data to understand distribution, central tendencies, and variability.
· Techniques:
o T-tests: Compare the means of two groups.
o ANOVA: Compares means across three or more groups.
o Chi-square Test: Examines
relationships between categorical variables.
o Correlation: Measures the strength and direction of the relationship
between variables.
o Regression Analysis: Explores
relationships between variables for prediction.
· Interpretation: Determines whether observed effects are genuine or due to chance using p-values and confidence intervals.
· Reliability:
o Cronbach’s Alpha: Measures internal consistency.
o Test-Retest Reliability: Assesses stability over time.
o Inter-Rater Reliability: Evaluates consistency between raters.
o Content Validity: Ensures
comprehensive coverage of the construct.
o Construct Validity: Assesses if the survey measures the intended
construct.
o Criterion-Related Validity: Correlates survey results with other established measures.
· Survey Design Evaluation:
o Clarity: Questions should be clear and easy to understand.
o Length: Must be concise to avoid fatigue but comprehensive enough to cover relevant aspects.
o Sampling Method: Random sampling for generalizability, stratified for representation.
o Pre-testing: Pilot studies to identify potential issues.
o Internal Consistency: Measures if survey items assess the same
construct (Cronbach’s Alpha).
o Dimensionality: Explores the factor structure using EFA and CFA.
Models the probability of
responses based on item properties and participant traits.
· Characteristics: Predetermined questions; limited flexibility.
· Effectiveness: Suitable for large studies requiring comparability.
· Limitations: Lacks depth and limits exploration of participant responses.
· Characteristics: Guided flexibility; allows follow-up questions.
· Effectiveness: Balances structure with depth for a range of studies.
· Limitations: Variability in how interviews are conducted; time-consuming.
· Characteristics: Conversational, open- ended; participant-led.
· Effectiveness: Suitable for exploratory research to understand complex
experiences.
· Limitations: Hard to compare responses; potential for bias.
· Characteristics: Group setting with
interaction; generates collective insights.
· Effectiveness: Efficient for exploring social dynamics and group norms.
· Limitations: Risk of groupthink, logistical challenges, and dominant personalities.
Phase 1: Descriptive Method:
· Objective: Collect baseline data using surveys, interviews, and observations.
· Outcome: Develop a descriptive profile of key variables and trends.
· Objective: Analyze relationships using statistical methods.
· Outcome: Identify significant correlations for further research.
· Objective: Implement an intervention to test causal relationships.
· Outcome: Assess the impact of interventions.
· Explanatory Sequential Design: Start with quantitative data, followed by
qualitative exploration.
· Exploratory Sequential Design: Begin with qualitative data to develop a
quantitative instrument.
Simultaneous collection of both data types for comparison.
· Embedded Design: One method as
primary with another providing additional insights.
· Comprehensive Understanding:
Explores breadth (quantitative) and depth (qualitative).
· Triangulation: Validates findings with multiple data sources.
· Contextualization: Provides context and meaning to numerical data.
1. Thematic Analysis: Identifying,
analyzing, and reporting themes within the data.
2. Content Analysis: Quantifying the
presence of certain words, themes, or concepts.
1. Research Topic Selection: Choose a topic within social psychology for mixed methods exploration.
Develop qualitative and quantitative research questions.
3. Study Design: Select a mixed methods design like explanatory sequential or convergent parallel.
4. Participant Recruitment: Use a
combination of purposive and random sampling for diversity.
5. Data Collection: Use quantitative
instruments like surveys, then qualitative methods like interviews or focus groups.
· Quantitative: Use statistical methods to test hypotheses.
· Qualitative: Apply thematic, content, or discourse analysis.
7. Integration and Interpretation: Combine findings to gain a comprehensive
understanding.
8. Reporting: Write a research report
covering introduction, methods, results, and discussion.
9. Presentation: Present findings to peers and consider optional publication.
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3. Discourse Analysis: Examining language
( •̳
· • ̳)
use and underlying power dynamics in conversations.
4. Grounded Theory: Generating a theory directly from the data through open, axial, and selective coding.
5. Narrative Analysis: Focusing on the stories participants tell to understand their identities and experiences.
/ づ♡ good luck!!