jnm 205 practice questions

The term technological determinism refers to

the idea that technology by itself has the ability to shape human behavior

Joshua’s meyrowitz ‘s use of the term “medium theory “refers to:

a theoretical perspective that focuses on the technological characteristics of each medium

When studying new media technologies we must explore

The capabilities of new media and how people actually use new media

New media including the internet are bursting open the meaning of mass media because

•they blur the distinction between individual and mass audience

•they blur the line between producer and receiver

•communication is no longer one way

In the 1950s television was marketed to women as :

Something they could do while they did house work

Which of the following is not a defining characteristic of mass communication

A known sender ,always a known receiver

The term structure usually suggests

Organization

Which of the two following communications revolutions are out of chronological order

Printing press and writing systems

In sociology agency generally refers to

The ability of an individual to do what they want