Understanding business

What is business strategy?

A business strategy is a plan that outlines how a company will achieve its goals and objectives, including how it will compete in the market.

What is market segmentation?

Market segmentation is the process of dividing a broad market into smaller, more defined categories of consumers, allowing businesses to tailor their marketing strategies.

What does ROI stand for?

ROI stands for Return on Investment, a measure used to evaluate the efficiency of an investment or compare the efficiency of several investments.

What is a value proposition?

A value proposition is a statement that clearly identifies what benefits a company's products or services will provide to customers.