Topic 8 Distribution Strategy-Edit

Marketing Channel

A set of interdependent organizations that help make a product or service available for use or consumption by the consumer.

Channel Levels

A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Direct Marketing Channel

A marketing channel with no intermediary levels.

Indirect Marketing Channel

A marketing channel that contains one or more intermediary levels.

Multichannel Distribution System

A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.

Digital Marketing Channels

Channels that make products and services available directly to buyers, combining electronic and traditional intermediaries.

Search Engine Optimization (SEO)

A strategy that optimizes a blog post with keywords, meta tags, and internal links to rank higher in Google search results.

Pay-Per-Click Advertising (PPC)

Google Ads campaigns that appear at the top of search results for targeted keywords.

Content Marketing

Creating valuable insights and resources to establish authority in the marketing industry, like HubSpot’s blog.

Omnichannel Marketing

The integration and cooperation of various channels organizations use to interact with consumers, aimed at creating a consistent brand experience.

Intensive Distribution

A strategy that involves stocking the product in as many outlets as possible for maximum brand exposure.

Selective Distribution

The use of more than one but fewer than all intermediaries willing to carry a company’s products.

Exclusive Distribution

Giving a limited number of dealers the exclusive right to distribute products in their territories, often found in luxury brands.

Retailing

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal use.

Nonstore Retailing

Retailing activities conducted outside of traditional store settings, such as automatic vending and online retailing.

Telemarketing

Using the telephone to interact with and sell directly to consumers.

Direct Selling

Personal interactions in a home or office setting to sell products directly to consumers.