Intro to fashion marketing

Which statement best describes the primary purpose of fashion marketing?

• Connecting consumers with fashion products through research, planning, pricing, promotion, and distribution

Which of the following is a psychographic segmentation variable for a fashion brand?

• Eco-conscious values and minimalist lifestyle

Which sequence best represents the typical fashion cycle?

• Introduction → Rise → Peak → Decline → Obsolescence

A retailer adds new categories (footwear, handbags, jewelry) to its assortment. What aspect did it primarily increase?

• Product mix width

Which is the best example of a private label in fashion retail?

• A store’s own in-house apparel brand sold exclusively at that retailer

Keystone pricing in retail fashion typically refers to:

• Setting retail price at twice the item’s cost

A jacket costs $35 and is priced at $70. What is the markup percent on cost?

100

Which of the following is not typically considered part of the promotion mix in fashion marketing?

• Operations management

What is the primary goal of visual merchandising in a fashion store?

• Create appealing displays that attract attention, tell a product story, and influence purchase

Fast fashion supply chains are designed primarily to:

Shorten lead times and deliver new styles to stores frequently