Intro to fashion marketing

  • Question 1: Which statement best describes the primary purpose of fashion marketing?

    • Connecting consumers with fashion products through research, planning, pricing, promotion, and distribution

  • Question 2: Which of the following is a psychographic segmentation variable for a fashion brand?

    • Eco-conscious values and minimalist lifestyle

  • Question 3: Which sequence best represents the typical fashion cycle?

    • Introduction → Rise → Peak → Decline → Obsolescence

  • Question 4: A retailer adds new categories (footwear, handbags, jewelry) to its assortment. What aspect did it primarily increase?

    • Product mix width

  • Question 5: Which is the best example of a private label in fashion retail?

    • A store’s own in-house apparel brand sold exclusively at that retailer

  • Question 6: Keystone pricing in retail fashion typically refers to:

    • Setting retail price at twice the item’s cost

  • Question 7: A jacket costs $35 and is priced at $70. What is the markup percent on cost?

    • 100%

  • Question 8: Which of the following is not typically considered part of the promotion mix in fashion marketing?

    • Operations management

  • Question 9: What is the primary goal of visual merchandising in a fashion store?

    • Create appealing displays that attract attention, tell a product story, and influence purchase

  • Question 10: Fast fashion supply chains are designed primarily to:

    • Shorten lead times and deliver new styles to stores frequently

  • Question 11: A high inventory turnover (stock turn) most likely indicates:

    • Items are selling quickly relative to inventory on hand

  • Question 12: In the context of sustainability and ethics, “greenwashing” refers to:

    • Misleading claims that overstate a product’s environmental benefits

  • Question 13: An omnichannel fashion retailer aims to:

    • Integrate online, mobile, and in-store experiences for a seamless customer journey

  • Question 14: Which social media metric best reflects how actively followers interact with a fashion brand’s content relative to audience size?

    • Engagement rate

  • Question 15: Which is an example of primary market research for a new streetwear line?

    • Conducting a focus group with target customers

  • Question 16: During the selling process, which step focuses on addressing a customer’s concerns before purchase?

    • Handling objections

  • Question 17: A clear, fair return policy in a fashion store primarily supports which marketing objective?

    • Increasing customer satisfaction and loyalty

  • Question 18: Which type of intellectual property protection most directly protects a brand’s name and logo in fashion marketing?

    • Trademark

  • Question 19: Which soft skill is most critical for a retail fashion sales associate to build relationships and close sales?

    • Active listening

  • Question 20: In a simple marketing plan for a startup boutique, which element explains why customers should choose your brand over competitors?

    • Value proposition