Commerece- Week 2: Factors effecting consumer decisions

What are some factors effecting consumer decisions?

Age, Gender, Convenience, value for money, culture, customer service, social media, Gender, Advertising, disposable income and ethical and environmental considerations

How does gender effect consumer decisions?

Influencing the priorities, values and motivation individuals associate with products, E.g: Women may buy lipstick or makeup whereas men may purchase: Functional products

How does convenience affect consumer decisions?

Consumers are more likely to consider how easy and quick it is to buy a product or service, rather than a price.

How does a disposable income effects consumer decisions?

Determines is a consumer has to spend mostly after taxes.

How does ethical and environmental considerations effects consumer decisions?

Influencing consumer decisions by their choice of products and brands based on their perceived sustainability and social responsibility.

How does customer service effect consumer decisions?

shaping their perception of a brand, influencing their loyalty, and directly affecting whether they choose to purchase a product or service based on the positive or negative experience they have with the company

How does culture effect consumer decisions?

Shapes their values beliefs, and perceptions of the product, influencing what they buy based on cultural norms.

How does age effect consumer decisions?

influencing priorities, risk tolerance, information processing abilities, and overall lifestyle needs,

How does value for money effect consumer decisions?

Influencing them more likely to purchase a product or service when they perceive it as offering a good balance between price and quality.

How does social media effect consumer decisions?

Social media significantly impacts consumer decisions by providing a platform for individuals to access reviews, recommendations, and user-generated content from peers, which acts as "social proof" and heavily influences their buying choices;

How does advertising effect consumer decisions?

shaping perceptions, attitudes, and purchase intentions towards a product or brand through creating awareness, generating interest, highlighting unique benefits, and leveraging emotional appeals to influence how consumers perceive a product.