market segmentation

Behavioral segmentation

The division of a market based on customers’ responses to a product.

Consumer market

A customer or potential customer who purchases goods or services to satisfy personal desires.

Demographic segmentation

The division of a market based on its physical and social characteristics.

Geographic segmentation

The division of a market based on where customers are located.

Hijab

A head scarf worn in public by some Muslim women; also refers to the Islamic dress code requiring modest attire.

Industrial market

A customer or potential customer who purchases items for business operations, resale, or to make other goods.

Lifestyle

The way people lead their daily lives, influenced by income, interests, and activities.

Market

A customer or potential customer who has an unfulfilled desire and can financially satisfy that desire.

Market segment

One of the groups into which the total market is divided.

Market segmentation

The division of a total market into smaller, more specific groups.

Mass marketing

Designing products and directing marketing to appeal to the whole market; also known as undifferentiated marketing.

Personality

An individual’s qualities, traits, and behavior.

Psychographic segmentation

The division of a market based on customers’ lifestyles and personalities.

Segment marketing

The classification of customers into similar groups to appeal to one or more segments.

Socioeconomic status

An economic and sociological measure of a person’s income, education, and occupation.

Target market

The particular group of customers a business seeks to attract.

Target marketing

The identification and selection of markets for a business or product.

Undifferentiated marketing

Designing products and directing marketing to appeal to the whole market; also known as mass marketing.