357 Exam 2

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Last updated 9:10 PM on 3/27/26
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98 Terms

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Expertise

  • Skill and knowledge developed through training

  • Prolonged practice in a specific domain

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why can scientists never “prove”?

  • because it is binary, and scientists want to avoid calling anything “fact”

  • Has a rlly high bar because there is always a level of uncertainty

  • Possibility of new evidence

  • Because it’s not a universal truth

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Selection Bias

systematic errors in selecting subjects, causing a sample that is not representative of the target population

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Delphi Method

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Triangulation

the process of answering RQs thru multiple sources/research strategies

  • different sources of evidence or research strategies don’t have the same failings, so you need multiple to correct (checks/balances?)

  • all research strats/methods are flawed in some way

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Differences in theories of evidence vs realities of evidence

In theory: science, practitioners, organizations, and stakeholders would all reach the same conclusion

In practice: evidence points every which way


Reasons:

  • some sources are biased

  • conclusion might depend on context

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Why should we use evidence from practitioners?

  • start building an understanding of the problem itself

  • can be used to start to develop ideas about the logic model (causes, consequences)

  • helpful for identifying key terms used to search scientific papers

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Components of practitioner opinions

  1. “truth” → their description of what’s going on

  2. random error → fluctuation in judgement that aren’t systematic

  3. consistent bias → overestimating/ underestimating

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Representativeness

when practitioners represent the total population on important characteristics

  • different sources of consistent bias

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Qualitative data

non-numerical information

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Benefits of qualitative data

  1. Exploration (allows you to explore things that aren’t super known)

  2. thick description (can create a deep explanation about what’s happening to reveal the underlying meanings, motivations, and social dynamics at play)

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what are the unique characteristics of qualitative data?

  1. researcher

  2. bricolage

  3. organic analyzation, collection, + interpretation of data

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define bricolage

Intentional mixing of methods and sources of data

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Types of qualitative data

  1. open-ended surveys

  2. existing text from practitioners

  3. conducting our own interviews

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open-ended surveys pros/cons

pros:

  • lower cost

  • easily collected w other sources of data

  • can usually gather more data than in interviews

Cons:

  • responses that are short + lack detail + aren’t effortful

  • no ability to follow up/ask clarification

  • harder to allow new insights to organically drive future data collection

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pros and cons of using existing text

pros:

  1. cheap to generate the data

  2. large amounts of freely available data

  3. data can be generated organically

    1. analysis of experts’ writings is an important issue

cons:

  1. may not quite be about the RQ

  2. no ability to follow up/ask clarification

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pros and cons of using interviews:

pros:

  • allows for robust answers to understand

  • allows for follow up questions/clarification

  • higher rate of return

cons:

  • collecting and analyzing the data is time consuming

  • contextual influences (ex: relationship bw interviewer and interviewee) can affect data systematically

  • lack of anonymity

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What is Code in EBM?

systematic process of organizing, assigning, and extracting data from evidence sources

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qualitative analysis

finding patterns in data and making meaning out of it

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what is raw text?

Data in its original, unprocessed form, before it has been cleaned, categorized, or analyzed

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A priori code

Created before we start data analysis (typically from existing literature, theory, or research questions)

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Emergent code

New terms which emerge from the data

  • Not determined before the analysis commences

direct from the text, little interpretation

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Memos

Notes that we use to record our views as analysis takes shape

could be about:

  • Reflection on new codes, larger categories, sub-categories, challenges to assumptions, etc

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Thematic Analysis + its process

Used to identify trends in text

Summarizes text into themes

Data and findings are qualitative


qualitative data → codes → themes

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Content analysis

counts specific incidents in the text

  • adds quantitative data of the prevalence of a theme

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Open coding

New instances of existing codes are identified

– minimal interpretation, examples are noted as they appear in text

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Axial coding

Think Axial like Assemble (to assemble a puzzle, put like pieces on like pieces, and break apart unlike pieces and unlike pieces)

  • abstract, interpret, refine open codes

  • Combine like codes, break apart others, take out uncommon codes

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How do we ask valid and effective questions?

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Two perspectives on professional expertise

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System 1 thinking vs System 2 thinking

System 1:

  • fast, automatic, little to no effort

  • cuts down cognitive load (fast, implicit)

System 2:

  • slower

  • effortful, concious

  • domain specific

  • developed thru habits + learning

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define intuition

spontaneous insight without conscious reasoning.

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types of cognitive biases

  1. prudence trap

  2. recall-ability trap

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prudence trap

being overly cautious, especially w high-stakes decisions

  • can be expensive + harmful (ex: overprescribing medication)

  • overcome by emphasizing honesty, taking estimates @ a range, using multiple data points

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recall-ability trap

basing predictions off of what is most memorable

  • distorted probabilities outweigh memorable/dramatic events

  • overcome by finding actual statistics where possible

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Illusion of explanatory depth

when people rely on folk theories to diagnose, categorize, induce, or infer, etc.

(when people think they can explain something more than they actually can)

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Circumstances that invoke the illusion of explanatory depth

  1. when what is being explained has:

    1. hidden mechanisms

    2. a hierarchical structure

  2. when there are indeterminate end states

  3. when people don’t have to try explaining something

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hidden mechanisms

some mechanisms are easier to see (ex: computer screen), but understanding something with hidden mechanisms (ex: the inner workings of a computer), ppl won’t explain as well

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hierarchical structure

natural and artificial systems tend to be hierarchical

  • when someone understands something @ higher level, they may think they understand its lower levels as well

  • and vice versa, if someone thinks they understand a lower level, they may believe they understand other lower levels as well

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indeterminate end states

  • less likely for facts w/ right or wrong answer

  • easier to test

  • actual knowledge can be developed over time

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heuristics and cognitive biases

mental shortcuts; “Good enough” decisions

can lead to cognitive biases when they have errors

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advice giving

involves psychological distance bw practitioner and receiver (ex: social, physical, temporal → relating to time)

  • as a result, advice focuses on personal satisfaction instead of location and pay

  • emphasis on positive features instead of negative ones

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construal level theory

people pay attention depending on how near or far something physically/socially/timing-wise is

  • something far mentally is represented @ higher levels and more abstractly (they’ll get the big ideas but the context cues and details get less attention)

  • something near mentally represented @ lower level + more concretely (emphasis on the details)

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near vs distant construal level theory

Near:

  • feasibility concerns

  • examples

  • specific situational info/demands

  • negative features

Far:

  • desirability concerns

  • broad categories

  • overarching goals, values, ideologies

  • positive features

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3 components of practitioners viewpoints

  1. attempt to gather info

  2. may be mislead/confused by this info

    1. random errors = fluctuations in judgement that aren’t systematic

  3. consistent bias

    1. tendency to consistently over/underestimate (ex: positive outlook, cognitive biases)

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what is “truth” in EBM?

a good description of what’s going on

  • we cannot detangle truth from shared bias. areas if overlap in practitioner opinions is too large and gives false sense of accuracy

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social distance

differences in demographics, attitudes, personality, etc.

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define the validity of an environment

if there are regular/consistent causal relationships

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high validity vs low validity environments

high validity: predictable + specifiable cues that can be learned (ex: where a building fire originated)

low validity: limited predictable and specifiable cues (ex: predicting economic trends)

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sample

number of ppl who provide data out of a larger population of interest (ex: practitioners/experts)

  • should be INTENTIONAL, not just convenient

  • also should be representative of target population

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when/where can specific expert intuition develop?

when there is a high validity environment where they can practice

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representativeness

  • practitioners represent total population on important characteristics

    • diff sources of consistent bias

random error is canceled out because there is sufficient # of practitioners (e.g. diff incidental emotions)

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Sample size depends on…

  • RQ

  • relevance of practitioner evidence

  • time and money

    • small firms don’t have as many resources as a big firm, which leads to a smaller sample

  • sample size calculator for quant. analysis

    • how many ppl do we need to contact to detect a certain effect (S, M, L) → correlation

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how do we avoid or reduce bias?

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define science

a way of thinking about how to understand the world

  • attempt to find evidence that your hypothesis is wrong

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explain the scientist-practitioner gap

the divide between academic researchers who get evidence-based knowledge and practitioners who apply and often ignore this science in real-world settings

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causes of science-practice gap

  1. knowledge transfer

    1. limited incentives for scientists to transfer knowledge

    2. tenure and promotion of scientists doesn’t factor into knowledge transfer

    3. different language (jargon, scientific literacy)

  2. info asymmetry (uniquely held info by academics + practitioners)

    1. scientists have specialized education, practitioners get specialized training

  3. unique goals

    1. short term vs long term

    2. technical, methodological, theoretical vs solution-focused

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topics that scientists and practitioners agree are important

  1. Reducing or eliminating pay ineq

  2. Reducing or eliminating discrimination

  3. reducing/eliminating unethical bus pract

  4. Expanding opp for continuing education

  5. Leveraging tech

  6. Reducing carbon footprint

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topics that practitioners find important that scientists don’t

  1. promoting employee wellbeing

  2. reducing turnover

  3. communication of work

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topics that scientists find important that practitioners don’t

  1. reducing costs for companies and consumers

  2. reducing global health concerns

  3. affordable healthcare

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ways to bridge to science-practice gap

Academic side:

  • Publish summaries of research intended for practitioners

  • Harvard business review, MIT sloan mag

  • Consult with practitioners

  • Remove article pay wall

Practitioner Side

  • Focus on scientific literacy

  • Work with scientist-practitioners who is tasked with EBM

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Steps in Scientific Method

  1. ask question

  2. formulate hypothesis

  3. design test of hypothesis

  4. gather data

  5. analyze data

  6. draw conclusion about hypothesis

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what are the different types of research designs?

1. Based on Purpose

  1. Exploratory Research

  2. Descriptive Research

  3. Causal (Explanatory) Research


2. Based on Timing

  1. Retrospective Research

  2. Prospective Research

  3. Longitudinal Research

  4. Cross-Sectional Research


3. Based on Control / Method

  1. Experimental Research

  2. Correlational Research

  3. Observational Research

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Explain observational research design

study where behavior is systematically observed and recorded

  • describes phenomena

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pros and cons of observational research design

Pros: identify something new, measure something behavioral

Cons: cant detect relationships, time consuming

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Explain cross-sectional research design

  • where large #s of data + variables = measured simultaneously

    • Ex: send a survey asking people to indicate levels of burnout, supervisor satisfaction, turnover intentions, etc.

  • Provides snapshot in time

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pros and cons of cross-sectional research design

Pros: cost-effective, potench relationships between variables, larger samples

Cons: cannot detect cause and effect because we don’t know why something happened (we can have guesses, but we dk)

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three criteria for causality

  1. Covariation

  • When 1 variable changes, the other changes

  • Evidence for this if we see a correlation

  • Positive: increase in X → increase in Y

  • Neg: ↑ in X → ↓ in Y

  1. Other plausible alternatives are ruled out

  • X and Y might only be related thru common cause, W

  • Spurious correlation = two variables have common relationship with 3rd variable

  • No causal relationship with each other

  • Appearance of a relationship

  • Ice cream ←→ Crime (no)

  1. Temporality

  • To demonstrate that X causes Y, X has to come before Y

  • A ∆ in X (time 1) must happen before a ∆ in Y (time 2)

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Explain randomized experiment research design

  • Participants randomly assigned to 1 of 2+ groups

  • Experimental groups: participants receive an intervention

  • Control group: participants receive no intervention/alternative intervention

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Explain longitudinal studies research design

when data is taken from the same people over multiple points in time

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pros and cons of longitudinal studies

Pros:

  • assesses ∆ over time

Cons:

  • you can’t rule out alternative causes

  • costly

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Explain meta-analysis research design

a study that summarizes a bunch of studies on the same topic

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pros and cons of meta-analysis

Pros:

  • huge sample size

  • not limited to the bias of 1 study

Cons:

  • Garbage in = garbage out

    • if there’s no causality across the cross-sectional studies then your meta-analysis is worthless

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explain causality

application of:

  • best available scientific research

  • organizational data

  • professional expertise

to identify cause-and-effect principles

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Causality vs correlation?

correlation = Strength of association between variables

causation = indicates that one variable directly causes the other to change

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Peer review

evaluation of scholarly research by field experts to ensure quality, validity, and originality before publication

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Coincidence

remarkable, unplanned concurrence of events occurring together without apparent causal connection

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Methodological bias

systematic errors in research design, data collection, or analysis that produce distorted results

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<p>Confounders</p>

Confounders

external variables in research that influence both the independent and dependent variables, causing a false or distorted association between them

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Placebo effect

a phenomenon where a person’s physical or mental health improves after receiving an inert, "fake" treatment

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Statistical significance/p-values

estimating the likeliness that our results from a sample mirror a genuine pattern in a population

  • p-value = percent chance that the result is just coincidence (lower p-vaIue = better), best p-val = < 0.05 (statistical significance)

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interpret r = .14, p = .61

There is a very weak positive correlation of 14% but it is not statistically significant (p = 0.61 > 0.05) so you should treat it as no meaningful relationship between the variables.

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Practical significance

how big an effect is

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Effect size

  • quantitative measure of strength of a relationship bw 2 variables

  • tells us the impact of an effect

    • Ex: How strongly related are X and Y

  • indicator of practical significance

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define descriptive research

Research that is used to describe characteristics, behaviors, or situations as they currently exist, without trying to determine cause-and-effect relationships.

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define exploratory research

Research that is used to explore a problem or situation when there is little prior knowledge, with the goal of generating ideas, insights, or possible explanations rather than testing them.

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define causal research

Research that is used to determine whether one variable actually causes a change in another variable

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descriptive vs exploratory vs causal research

descriptive = current situation

exploratory = understanding something not well-known

causal = factors that cause ∆ in another variable

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define retrospective research

Research that looks backward in time, using existing data or past events to examine relationships and possible causes.

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define prospective research

Research that looks forward in time, following subjects or variables to observe how outcomes develop.

Ex: longitudinal study

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prospective vs retrospective research

prospective = forward looking

retrospective = backward looking

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define experimental research

Research where researchers manipulate one or more variables and control conditions to determine whether those changes cause an effect on an outcome.

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define observational research

Research in which researchers observe and measure variables as they naturally occur, without manipulating or intervening in the situation.

Ex: watching a chimpanzee’s behavior without doing anything

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explain experimental vs observational research

experimental = changing X to explain if it causes Y

observational = How are variables related under normal conditions

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define correlational research

Research that examines whether two or more variables are related, without manipulating them or establishing a cause-and-effect relationship.

  • Are these variables associated?

  • When one changes, does the other tend to change too?

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explain experimental vs correlational research

Experimental = manipulating variables to establish causality

Correlational = measures existing variables to identify relationships

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define cross-sectional research

when a large number of data and variables are measured simultaneously

  • provides snapshot in time

ex: COVID-19 Impact Survey - A study of healthcare workers at a specific hospital, conducted in April 2020, to determine the prevalence of anxiety and burnout during the first wave of the pandemic.

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pros + cons of cross-sectional study

pros:

  • cost effective

  • potential relationships bw variables

  • larger samples

cons:

  • can’t detect cause/effect bc they measure both the cause (exposure) and the effect (outcome) at the same, single point in time (doesn’t have temporality)

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explain cross-sectional vs longitudinal research

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