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Self-concept
A person’s knowledge about himself or herself, including one’s own traits, social identities, and experiences
Stable (self-concept)
Central aspects of self-concept
Malleable (self-concept)
Aspects made accessible in specific social situations, motives, and cues
Working self-concept
The portion of one’s self-concept that is currently activated and strongly influences thoughts, feelings, and action
Culture and socialization shape
* Identities (e.g. Canadian)
• Roles (e.g. friend of Sarah)
• Traits (e.g. caring)
• Cultural tendency toward: Independence or Interdependence
Social identity theory
People define and value themselves largely in terms of the social groups with which they identify
People Use Others’ Appraisals To…
Know their own attributes, to evaluate themselves, to judge their actions as good or bad
Reflected appraisals
What we think other people think of us
Social Comparison Theory
People come to know themselves partly by comparing themselves with similar others
Downward comparison
when an individual compares themself to someone they perceive as inferior to them
Upward comparison
when an individual compares themself to someone they perceive as superior to them
Better than average effect
On many abilities and traits, most people think they are better than average (a statistical impossibility!)
Self-Perception Theory
People form impressions of themselves by observing their own behavior and the situation in which it occurs
Self-Regulation
A set of processes for guiding one’s thoughts, feelings, and behaviors to reach desired goals
Self-Awareness theory
It is the ability to objectively monitor one's own thoughts, feelings, and actions, often acting as a mechanism for self-control and aligning actions with personal values
Self-discrepancy theory
People feel anxiety when they fall short of how they ought to be but feel sad when they fall short of how they ideally want to be
ought self
the person you should be (qualities you should possess)
ideal self
the person you want to be (qualities you would like to possess)
Escaping from Self-Awareness
What happens when we perceive ourselves as falling short of our standards but feel incapable of changing our behaviors
Construal level theory
People focus more on concrete details when thinking about the near future and focus more on abstract meaning when thinking about the distant future
Affective Forecasting
Predicting one’s emotional reactions to potential future events
These predictions are often inaccurate.
Self-Regulatory Challenges
Delay of Gratification/Impulse Control
Hot processes
are driven by strong emotions
Cold processes
rely on level-headed reasoning
Cognitive dissonance theory
People so dislike inconsistencies in their beliefs, attitudes, and behaviors that they will bias their attitude and beliefs to deny the inconsistency
Three primary ways to reduce dissonance
A. Change one of the cognitions.
B. Add a third cognition that makes the original two
cognitions seem less inconsistent with each other.
C. Trivialize the cognitions that are inconsistent.
factors that contribute to dissonance
* Weak external justification
• Perceived choice
• Commitment
• Foreseeable aversive consequences
• Cultural influences
effort justification
When the action is irreversible, dissonance reduction may occur, when people convince themselves that the negative consequences were “worth it”
self-narratives
Clear self-narrative over time
• Enhances well-being
• Provides a basis for effective action
• Aids in the prediction of future challenges
By middle-age, people tend to adopt one of two self-narratives
• Contamination stories
• Redemption stories
Nostalgic memories
Generate positive moods, boost self-esteem, enhance sense of connectedness and meaning, and support greater sense of self-continuity
Self-esteem
The level of positive feeling one has about oneself
Cultural worldview
Human-constructed, shared, symbolic conceptions of reality that imbue life with meaning, order, and permanence
ostracism
the action of intentionally not including someone in a social group or activity
Self-monitoring
Individual difference in people’s desire and ability to adjust their self-presentations for different audiences
High self-monitors
individuals who highly regulate their public self-presentation to fit social situations
Low self-monitors
individuals who act consistently with their internal values, attitudes, and feelings, rather than adapting their behavior to fit social situations
spotlight effect
a cognitive bias where people overestimate how much others notice their appearance, actions, and mistakes
illusion of transparency
a cognitive bias where people overestimate how much their internal emotions, thoughts, and mental states are apparent to others
Why is self-presentation so prevalent and important?
• Achieves specific goals
• Conveys and protects self-image
• Supports meaningfulness of social interactions by
enacting cultural scripts and roles
• Serves self-improvement and personal growth
Social learning
The capacity to learn from observing others
Injunctive norm
A belief about what behaviors are generally approved of or disapproved of in one’s culture
Descriptive norm
A belief about what most people typically do
Conformity
The phenomenon whereby an individual alters his or her beliefs, attitudes, or behavior to bring them in accordance with those of a majority
Informational influence
Occurs when others are used as a source of information about the world
Asch’s Conformity studies
75% of participants conformed to the group opinion in at least one experimental trial
Normative influence
Occurs when we use others to know how to fit in
Foot-in-the-door effect
A phenomenon whereby people are more likely to comply with a moderate request after having initially complied with a smaller request
**we have a desire for consistency**
Norm for social commitment
A belief whereby, once people make a public agreement, they tend to stick to it, even if circumstances change
Lowballing
Occurs when, after agreeing to an offer, people find it hard to break that commitment, even if they later learn of some extra cost to the deal
**occurs due to norm for social commitment**
Door-in-the-face effect
A phenomenon whereby people are more likely to comply with a moderate request after they have first been presented with and refused to agree to a much larger request
**occurs due to norm of reciprocity**
social proof
A tendency to conform to what we believe respected others think and do
**occurs due to conformity**
Scarcity and Compliance
People have a (potentially innate) preference for anything in
short supply
Obedience
Any action engaged in to fulfill the direct order or command of another person
Milgram’s Obediance Studies
65% fully obeyed, delivering the highest voltage.
Not a single participant refused to continue until the shock level reached 315 volts
Variables That Play a Role in Obedience
* Closeness to the authority figure
• Closeness of the victim
• Witnessing defiance
• Indirect involvement
Why Do We Obey?
• Evolved predisposition to obey authority
• Learned experiences: We are socialized to obey
authority.
• Gradual increases in obedience
• Maintaining consistency