Scientific study of how we think about, influence, and relate to one another
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Social Categorization
organize people into groups based on common characteristics (age, gender, race, occupation, etc)
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Implicit Personality Theory
General expectations that we build around a person after we know something of their central traits
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Personal Perception
The different mental processes that we use to form impressions of other people
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Attribution Theory
How we explain behavior (Fritz Heider)
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Dispositional Rationale
Crediting behavior to someone’s stable enduring (personality) traits (Internal)
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Situational Rationale
Crediting someone’s behavior to the situation they are in (External)
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Fundamental Attribution Error (FAE)
The tendency to overestimate one’s dispositional rationale while underestimating one’s situational rationale when explaining someone else’s behavior
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Actor-Observer Bias
The tendency to blame situational factors for your own behavior, but attributing dispositional factors to the behavior of others (When comparing yourself to others)
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Self-Serving Bias
A readiness to perceive oneself favorably (Individualistic Cultures)
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Self-effacing (Modesty) Bias
Tendency to give the group credit for successes while blaming oneself for failures (Collectivist Cultures)
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Saliency Bias
Tendency to focus on the single most noticeable factor when explaining the causes of behavior
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Attitudes
Feelings (often influenced by our beliefs) that predispose us to respond in a particular way to objects, people, and events
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Peripheral Route to Persuasion
Occurs when people are influenced by incidental cues, such as the speaker’s attractiveness, and respond with favorable thoughts
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Central Route to Persuasion
Occurs when interested people focus on the arguments made, and respond with favorable thoughts
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Rule of Reciprocity
Obligation to return a favor (Door-in-the-face, that’s not all technique)
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Door-in-the-face
A large and unreasonable request followed by a smaller request, promoting a sense of false compromise
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That’s not all technique
Makes an initial offer, and then improves upon it
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Rule of Commitment
Psychological and interpersonal pressure to behave consistently with an earlier commitment (foot-in-the-door, low ball)
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Foot-in-the-door
Small request followed by a second larger request, pressuring you to behave consistently
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Low Ball
Understating the cost/details of a product, pull out/change offer at the last moment, you feel compelled to stay keep committed
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Role
A set of expectations (norms) about a social position, defining how those in the position ought to behave
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Power of the Situation
People change the way they act based on the environments they are placed in and the roles they play in those environments
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Cognitive Dissonance
The theory that we act to reduce discomfort when we feel two of our thoughts (or thoughts and actions) are inconsistent because it creates internal tension
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Norms
Understood rules for accepted and expected behavior
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Social Contagion
The spread of ideas, attitudes, or behavior patterns in a group through imitation and conformity
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Chameleon Effect
Tendency to unconsciously mimic the minor actions of others
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Mood Contagion
Tendency to take on the emotional tones of those around us
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Positive Herding
Social networks that serve as contagious pathways for moods
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Mirror Neurons
Brain cells that fire when you do an action and when watching someone else do that same action
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Conformity
Adjusting our behavior or thinking to coincide with a group standard
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Asch
Ran the Line Conformity Experiment
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Zimbardo
Ran the Stanford Prison Experiment
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Normative Social Influence
Influence resulting from a person’s desire to gain approval or avoid disapproval
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Informational Social Influence
Influence resulting from the assumption that others hold more accurate/relevant information than you do
(one’s willingness to accept other’s opinions about reality)
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Obedience
Behavior in compliance with a direct command, often one issued by a person in a position of authority
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Milgram
Obedience shock experiment
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Proximity
One is more likely to be obedient if orders are given by an authority figure close at hand
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Prestige/Power
If orders are given by a powerful or trusted institution, they are more likely to be obedient
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Depersonalize/Distance
If one is removed from the consequences of their actions, they are more likely to be obedient.
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Lack of disobedience
If an entire group is obeying orders, one is much more likely to be obedient than if there are models of defiance
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Social Control
The power of the situation
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Personal Control
The power of the individual
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Minority Influence
The power of 1 or 2 individuals to sway majorities
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Reactance
Doing the opposite of what we are expected or pressured to do in order to reassert one’s freedom
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Social Facilitation
Improved performance of simple or well-learned tasks when in the presence of others
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Social Inhibition
Decreased performance on new or difficult tasks when in the presence of others
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Social Striving
The tendency to give more effort when part of a group than when working individually
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Social Loafing
The tendency to exert less effort when in a group than when held individually accountable
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Deindividuation
The loss of self-awareness & self-restraint which often occurs when in group situation that foster arousal and anonymity
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Group Polarization
The radicalization/enhancement of one’s prevailing inclinations through discussion with agreeing parties
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Group Think
The mode of thinking that occurs when the desire for harmony in the group overrides a realistic appraisal of alternatives
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Cultural Influence
Behaviors, ideals, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next
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Prejudice
An unjustifiable (typically negative) attitude toward a group and its members
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Stereotypes
A generalized (sometimes accurate but typically overgeneralized) belief about a group of people
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Discrimination
Unjustifiable negative behavior toward a group and its members
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Ethnocentrism
Assuming the superiority of one’s own (ethnic) group
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Patronization
Low expectations of minorities leading to inflated praise and insufficient criticism
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Implicit Prejudice
Unknown negative associations towards another group and its members
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Just-World phenomenon
The tendency for people to believe that the world is just and that people get what they deserve and deserve what they get
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In-group Bias
People with whom we share a common identity and therefore see as more favorable and diverse
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Out-group Bias
Those perceived as different or apart from our “in-group” who we tend to see as homogeneous and unfavorable
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Scapegoat Theory
The theory that prejudice offers an outlet for anger by providing someone to blame
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Other-race effect
The (unconscious) tendency to recall faces of one’s own race more accurately than faces of other races
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Victim Blaming
We tend to blame the victims of misfortunes for having caused their own misfortunes
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Aggression
Any physical or verbal behavior intended to harm someone physically or emotionally
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Testosterone
Biochemical hormone which leads to increased aggression
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Frusturation-Aggression
The idea that blocking of an attempt to achieve some goal creates an anger which can generate aggressive behavior
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Aversive Stimuli
Factors like heat, crowds, pain, or smoke which evoke hostility or aggression
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Social Script
A culturally modeled guide for how to act in certain scenarios
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Mere Exposure Effect
The phenomenon that repeated exposure to someone increases our liking of them
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Halo Effect
The positive association between attractiveness and goodness, health, happiness, honesty, and success
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Similarity
Similar views among individuals causes the bonds of attraction between them to strengthen
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Reward Theory of Attraction
We like those whose behavior is rewarding to us, including those who are both able & willing to help us achieve our goals
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Passionate Love
An aroused state of intense positive absorption in another, usually present at the beginning of a romantic relationship
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Companionate Love
The deep affection we feel for those with whom our lives are intertwined
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Equity
When people receive from a relationship in proportion to what they put into it
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Self-disclosure
The act of revealing intimate aspects of ourselves to others
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Expectancy Value Theory
People decide to pursure relationships with people by weighing the potential value of a relationship with them against their chances of success
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Altruism
An unselfish regard for the welfare of others
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Diffusion of Responsibility
With each person added to the responsibility to help, people feel less individually responsible to actually provide assistance
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Bystander Effect
The tendency for any given bystander to be less likely to give aid if other bystanders are present
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Social Exchange Theory
The theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs
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Reciprocity Norm
The expectation that people will help (not hurt) those who have previously helped them, and that we will in turn help those who have once helped us
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Social-Responsibility Norm
The expectation that people will help those who need out help (espcially young children and the elderly)
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Conflict
A perceived incompatibility of actions, goal, or ideals
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Social Traps
Situations where by pursuing their self-interest rather than the good of the group, conflicting parties become caught in mutually destructive behavior
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Mirror-image perceptions
Mutual views held by conflicting parties, when each side sees themselves as ethical and peaceful, but the other side as evil and aggressive
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Self-fulfilling prophecies
A belief that leads to its own fulfillment
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Superordinate Goals
Shared difficulties that override differences between groups by requiring the cooperation of both parties
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Sherif
Ran the Robbers Cave experiment
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Autocratic/Authoritarian
Leadership style which involves a controlling leader who provides specific instructions to their group: Most efficient style, but least cooperative & creative
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Democratic Leadership
Leadership style in which the leader offers guidance to group members, but allows them to participate and have imput: Most effective, engaging, and cooperative
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Laissez-Faire Leadership
Leadership style in which the leader offers little to no guidance and leaves decision making up to the group: Least productive style which puts more demand on the leader