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Trope
The use of a word or phrase in a way not intended by its normal signification
Scheme
A change in standard word order or pattern (syntax)
Anaphora
A scheme in which the same word or phrase is repeated at the beginning of sentences
Anastrophe
A scheme In which normal word order is changed for emphasis
Antithesis
A scheme that makes use of contrasting words, phrases, sentences or ideas for emphasis
Apostrophe
A scheme in which a person or an abstract quality is directly addressed
Epistrophe
A scheme in which the same word is repeated at the end of successive phrases, clauses, or sentences
Hyperbole
A trope composed of exaggerated words or ideals used for emphasis and not to be taken literally
Asyndeton
Omission of conjunctions
Irony
A trope in which a word or phrase is used to mean the opposite of its literal meaning
Litotes
A trope in which one makes a deliberate understatement for emphasis
Metaphor
A trope in which a word or phrase is transferred from its literal meaning to stand for something else
Metonymy
A trope that substitutes an associated word for one that is meant
Oxymoron
A trope that connects two contradictory terms
Periphrasis
A trope in which one substitutes a descriptive word or phrase for a proper noun
Rhetorical Question
A trope in which one asks a leading question (brings back to context and message)
Synecdoche
A trope in which a part stands for the whole
Zeugma
A trope in which one verb governs several words, or clauses, each in a different sense
Pathos
Appeals to emotions, aimed at the audiences heart
Ethos
Appeals to audiences view of the speaker and subject (Good sense, high moral character and good will)
Logos
Appeals to reason (Aimed at audiences acceptance of facts and reason)
Tone
Speakers attitude about the topic or subject
Analogy
Complex comparison
Appeal to authority
A rhetorical strategy that appeals to things such as government and religion
Analysis of Language
A rhetorical strategy that looks at parallelism, allusions and examples (relevancy)
Qualifying the argument
A rhetorical strategy that shows you have no limit to your argument and no sweeping generalizations