Untitled Flashcards Set

Women are wonderful effect

People tend to see women as kinder and more warm than men.

Cognitive dissonance

When our actions don’t match our beliefs, causing discomfort, leading us to change our actions or beliefs.

Conformity

Changing your behavior to match the group.

Compliance

Agreeing to someone’s request, even if you don’t want to.

Obedience

Following orders from an authority figure.

Acceptance

Conforming because you believe the group is right.

Reactance

Doing the opposite of what you’re told because you don’t like being controlled.

Asch Study

A study showing that people conform to a group even if they know the group is wrong.

Sherif Study

A study demonstrating that people look to others for guidance when they’re unsure.

Milgram Study

A study showing that people obey authority, even when it means hurting someone else.

Foot-in-the-door technique

Starting with a small request to get someone to agree to a bigger one later.

Results of Milgram's Study

Many people obeyed the authority figure, even when asked to deliver harmful shocks.

Central route (persuasion)

Persuasion through careful thinking about the message.

Peripheral route (persuasion)

Persuasion through shallow cues like attractiveness.

Fear-based messages

Messages that work best when they also show how to avoid the danger.

Primacy and Recency Effect

The phenomenon where people remember the first and last pieces of information best.

Social facilitation

People perform better on simple tasks when others are around.

Social loafing

People do less work in a group than when alone.

Deindividuation

Losing self-awareness in a group, often leading to bad behavior.

Group polarization

A phenomenon where a group’s opinions become more extreme after discussion.

Groupthink

When a group prioritizes harmony over making the best decision, leading to poor choices.

Stereotyping

Generalizing people based on their group.

Prejudice

Negative feelings toward a group.

Implicit vs. Explicit Prejudice

Implicit prejudice is unconscious; explicit prejudice is conscious.

Racism

Discrimination based on race.

Benevolent sexism

Treating women as fragile and in need of protection, reinforcing gender inequality.

Scapegoat theory

Blaming someone else for your own problems.

Just-world phenomenon

The belief that the world is fair and people get what they deserve.

Subtyping

Creating new categories to preserve stereotypes.

Illusory correlation

Thinking two things are related when they aren’t.