Marketing

Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP)

Identifying a specific audience (segmentation), selecting a target market (targeting), and creating a unique image or identity for a product or service (positioning)

Marketing Mix (4 Ps)

A framework for developing a marketing strategy, consisting of Product, Price, Promotion, and Place

Customer Value Proposition (CVP)

A statement that explains how your product or service meets the needs of your target audience and what sets it apart from competitors

Brand Identity

The visual and emotional elements that define a brand, including its name, logo, color palette, typography, and tone of voice

Unique Selling Proposition (USP)

A statement that highlights the key benefit or feature that sets your product or service apart from competitors

Target Market

A specific group of consumers that your company aims to serve with its product or service

Marketing Channels

The various platforms and mediums used to communicate with and reach your target audience, such as social media, email, advertising, and content marketing

Content Marketing

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience

Digital Marketing

Using digital channels such as search engines, social media, and email to promote products or services

Data-Driven Marketing

Using data and analytics to inform marketing decisions and measure the effectiveness of marketing campaigns

Customer Journey

The series of interactions a customer has with your company, from awareness to conversion and retention

Customer Relationship Management (CRM)

A strategy for managing and analyzing customer interactions and data to improve customer satisfaction and loyalty

Marketing Automation

Using software to automate and streamline marketing processes, such as email marketing and lead generation

Influencer Marketing

Partnering with influential individuals or organizations to promote products or services to their followers

Return on Investment (ROI)

A metric used to measure the effectiveness of marketing campaigns by comparing the revenue generated to the cost of the campaign

Marketing Strategy

A plan that outlines how your company will achieve its marketing objectives and reach its target audience

Competitive Analysis

Analyzing your competitors' strengths, weaknesses, and marketing strategies to identify opportunities and threats

Market Research

Gathering and analyzing data to understand your target audience, their needs, and preferences

Product Life Cycle

The stages a product goes through from launch to maturity, including introduction, growth, maturity, and decline

Marketing Ethics

The principles and values that guide marketing decisions and ensure that marketing practices are fair, honest, and respectful of customers and society

Business Growth

Marketing helps businesses to grow by increasing sales, revenue, and market share

Brand Awareness

Marketing helps to create and maintain brand awareness, which is essential for building customer loyalty and trust

Competitive Advantage

Marketing helps businesses to differentiate themselves from competitors and establish a unique selling proposition (USP)

Customer Insights

Marketing provides valuable insights into customer behavior, preferences, and needs, which can inform product development and business strategy

Print Advertising

Ads placed in newspapers, magazines, and billboards

Television Advertising

Commercials and product placements on TV

Radio Advertising

Ads and sponsorships on radio stations

Outdoor Advertising

Billboards, posters, and flyers displayed outdoors

Event Marketing

Promotion through trade shows, conferences, and product launches

Direct Mail Marketing

Sending physical mail to customers and prospects

Telemarketing

Making sales calls and cold calling

Sales Promotions

Special offers, discounts, and coupons to boost sales

Search Engine Optimization (SEO)

Optimizing website content to rank higher on search engines

Pay-Per-Click (PPC) Advertising

Paid advertising on platforms like Google Ads

Social Media Marketing

Promotion on social platforms like Facebook and Instagram

Email Marketing

Sending newsletters, promotional emails, and automated sequences

Affiliate Marketing

Partnering with affiliates to promote products

Mobile Marketing

Marketing through SMS, MMS, and mobile apps

Online Video Marketing

Promoting products on video platforms like YouTube

Podcast Advertising

Advertising on podcasts to reach audiences

Native Advertising

Creating sponsored content and product placements

Retargeting

Targeting users who have interacted with a brand or website

Lookalike Targeting

Targeting users similar to existing customers

Experiential Marketing

Engaging customers through events and interactive experiences

Word-of-Mouth Marketing

Promotion through referrals, advocacy, and user-generated content

Account-Based Marketing

Targeted marketing focusing on specific accounts

Partnership and Collaboration Marketing

Collaborating with other companies for mutual promotion

Guerrilla Marketing

Using unconventional tactics for attention and buzz generation

Neuromarketing

Applying neuroscience insights for consumer behavior understanding

Benefits of Marketing

Advantages like increased brand awareness, lead generation, and customer engagement

Challenges of Marketing

Obstacles such as competition, budget constraints, and measuring ROI