Identifying a specific audience (segmentation), selecting a target market (targeting), and creating a unique image or identity for a product or service (positioning)
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Marketing Mix (4 Ps)
A framework for developing a marketing strategy, consisting of Product, Price, Promotion, and Place
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Customer Value Proposition (CVP)
A statement that explains how your product or service meets the needs of your target audience and what sets it apart from competitors
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Brand Identity
The visual and emotional elements that define a brand, including its name, logo, color palette, typography, and tone of voice
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Unique Selling Proposition (USP)
A statement that highlights the key benefit or feature that sets your product or service apart from competitors
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Target Market
A specific group of consumers that your company aims to serve with its product or service
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Marketing Channels
The various platforms and mediums used to communicate with and reach your target audience, such as social media, email, advertising, and content marketing
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Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
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Digital Marketing
Using digital channels such as search engines, social media, and email to promote products or services
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Data-Driven Marketing
Using data and analytics to inform marketing decisions and measure the effectiveness of marketing campaigns
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Customer Journey
The series of interactions a customer has with your company, from awareness to conversion and retention
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Customer Relationship Management (CRM)
A strategy for managing and analyzing customer interactions and data to improve customer satisfaction and loyalty
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Marketing Automation
Using software to automate and streamline marketing processes, such as email marketing and lead generation
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Influencer Marketing
Partnering with influential individuals or organizations to promote products or services to their followers
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Return on Investment (ROI)
A metric used to measure the effectiveness of marketing campaigns by comparing the revenue generated to the cost of the campaign
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Marketing Strategy
A plan that outlines how your company will achieve its marketing objectives and reach its target audience
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Competitive Analysis
Analyzing your competitors' strengths, weaknesses, and marketing strategies to identify opportunities and threats
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Market Research
Gathering and analyzing data to understand your target audience, their needs, and preferences
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Product Life Cycle
The stages a product goes through from launch to maturity, including introduction, growth, maturity, and decline
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Marketing Ethics
The principles and values that guide marketing decisions and ensure that marketing practices are fair, honest, and respectful of customers and society
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Business Growth
Marketing helps businesses to grow by increasing sales, revenue, and market share
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Brand Awareness
Marketing helps to create and maintain brand awareness, which is essential for building customer loyalty and trust
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Competitive Advantage
Marketing helps businesses to differentiate themselves from competitors and establish a unique selling proposition (USP)
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Customer Insights
Marketing provides valuable insights into customer behavior, preferences, and needs, which can inform product development and business strategy
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Print Advertising
Ads placed in newspapers, magazines, and billboards
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Television Advertising
Commercials and product placements on TV
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Radio Advertising
Ads and sponsorships on radio stations
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Outdoor Advertising
Billboards, posters, and flyers displayed outdoors
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Event Marketing
Promotion through trade shows, conferences, and product launches
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Direct Mail Marketing
Sending physical mail to customers and prospects
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Telemarketing
Making sales calls and cold calling
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Sales Promotions
Special offers, discounts, and coupons to boost sales
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Search Engine Optimization (SEO)
Optimizing website content to rank higher on search engines
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Pay-Per-Click (PPC) Advertising
Paid advertising on platforms like Google Ads
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Social Media Marketing
Promotion on social platforms like Facebook and Instagram
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Email Marketing
Sending newsletters, promotional emails, and automated sequences
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Affiliate Marketing
Partnering with affiliates to promote products
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Mobile Marketing
Marketing through SMS, MMS, and mobile apps
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Online Video Marketing
Promoting products on video platforms like YouTube
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Podcast Advertising
Advertising on podcasts to reach audiences
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Native Advertising
Creating sponsored content and product placements
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Retargeting
Targeting users who have interacted with a brand or website
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Lookalike Targeting
Targeting users similar to existing customers
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Experiential Marketing
Engaging customers through events and interactive experiences
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Word-of-Mouth Marketing
Promotion through referrals, advocacy, and user-generated content
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Account-Based Marketing
Targeted marketing focusing on specific accounts
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Partnership and Collaboration Marketing
Collaborating with other companies for mutual promotion
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Guerrilla Marketing
Using unconventional tactics for attention and buzz generation
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Neuromarketing
Applying neuroscience insights for consumer behavior understanding
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Benefits of Marketing
Advantages like increased brand awareness, lead generation, and customer engagement
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Challenges of Marketing
Obstacles such as competition, budget constraints, and measuring ROI