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Sociology
The scientific study of society and human behavior.
Society
Refers to people who share a culture and a territory.
Social Location
The group memberships people hold based on their location in history and society (e.g., gender, race, class).
The Sociological Imagination
A perspective coined by C. Wright Mills that involves understanding human behavior by placing it within its broader social context.
Personal Troubles
Private problems in an individual's life.
Public Issues
Problems that affect large numbers of people and shape the context of individual troubles.
Auguste Comte
Known as the 'Father of Sociology'; coined the term 'Sociology'; suggested applying the scientific method to the social world (positivism).
Herbert Spencer
Disagreed with social reform; coined 'Survival of the Fittest'; believed the most capable members of society survive, creating a more advanced society.
Karl Marx
Believed class conflict is the engine of human history; identified two classes: the Bourgeoisie (owners) and the Proletariat (exploited workers).
Emile Durkheim
Established sociology as an academic discipline; researched suicide and found that social integration significantly affects suicide rates.
Max Weber
Identified three dimensions of society: political, economic, and cultural; argued religion was the central force in social change.
W.E.B. Du Bois
The first African American to earn a Harvard doctorate; co-founder of the NAACP; coined 'double consciousness' to describe the division of identity into multiple social realities.
Basic Sociology
Research to make discoveries about human groups, not to make changes.
Applied Sociology
The use of sociology to solve specific problems.
Public Sociology
Using the sociological perspective to guide politicians and policy makers for the public good.
Symbolic Interactionism
Focuses on how people use symbols to develop views of the world and communicate.
Functional Analysis
Focuses on society as a system of stable, interrelated parts that work together to maintain equilibrium.
Conflict Theory
Focuses on society as composed of groups competing for scarce resources and power.
Research Model
An 8-step process that includes selecting a topic, defining the problem, reviewing literature, formulating a hypothesis, choosing a method, collecting data, analyzing results, and sharing results.
Surveys
Collecting data via questions from a sample of a target population.
Participant Observation
The researcher participates in a setting while observing it.
Case Studies
Focusing on a single event, situation, or individual.
Secondary Analysis
Analyzing data collected by others.
Experiments
Used to determine cause and effect using experimental and control groups.
Ethics
Researchers must be committed to honesty, truth, and protecting subjects from harm.
Interviewer Bias
Occurs when participants change answers based on the researcher's gender.