Diagram of the daily mirror - set text (double page spread) | Quizlet

TERM

repetition of shame

DEFINITION

is also on the front cover where the newspaper says he has zero shame - keeps being reinforced with various different images as he has a shameless expression in each

TERM

binary opposition of images

DEFINITION

•The central image is compiled of two shots: a long shot of a team of doctors and nurses on an ICU covid ward; the smaller MCU of Boris Johnson sipping champagne.

TERM

significance of writership

DEFINITION

red typeface, , ‘Partygate: Labour Leader’s Message to You’. This denotes that the Labour Leader has written the letter that forms the lead story for this double-page spread.

TERM

repetition of fools

DEFINITION

reflects daily mirror ideology - the mirror of society (spokesperson for the nation)

TERM

direct address

DEFINITION

•Kier Starmer directly addresses the readers, ('Dear Mirror readers'), which forges a closer, more personal relationship with their ideological leader - more personal and direct that the values of the tory party who are presented as shameless, emotionless and cold

TERM

juxtaposition/binary opposition of langugae

DEFINITION

quiet dignity with lying bombast is colloquial language + they have used a name here as emotional language

TERM

pull quote

DEFINITION

aligns all British people by saying they're not 'fools' and highlights Starmer's key message thatJohnson should resign, something that the Mirror clearly supports.

TERM

copy

DEFINITION

more copy than might be expected for a ‘red top’. This connotes that the newspaper gives its readers more credit as being educated and interested enough to want more information.

TERM

emotive headline

DEFINITION

This personal story is conventional for a tabloid and serves to further emphasise the paper’s attitude towards the PM. His ‘lying bombast’ is an emotive term that denotes the paper’s belief that he is full of inflated, ego-centric rhetoric.

TERM

personal story column

DEFINITION

There are more personal stories down the side, each with a thumbnail image of the subjects to deepen the connection with readers.

TERM

voice of the daily mirror

DEFINITION

opinion piece personifies the newspaper, giving it a voice to directly address its readers in a more colloquial and accusatory tone. He is described as 'an embarrassment', a 'reckless liar' and a 'charlatan' who 'makes us look cheap and nasty'. The inclusive language 'us' positions the newspaper alongside the readers.

putin comic strip

busy + eye catching visual layout

range of different newspaper features eg the editorial, a letter, personal direct quotes, cartoon, large images, central story – unusual to have all features on the same page, suggests the stories importance

branding

newspapers continues on these pages – use of colour links to the ‘red top’ masthead – subheading, pull quote + starmer’s name also in red tone – links to political allegiance

large, emotive headline

echo’s the front-page headline w repetition of the word ‘shame’

emotive + dramatic central images

juxtaposes images from the hospital ward, image of pm smirking and holding a glass of wine – reinforce ideas of gov breaking rules while people were suffering

direct quotes

from ordinary people telling their own covid stories – pull quotes emphasised using large quotation marks, language to reinforce political view of the newspaper ‘continues to lie’ ‘a mockery’

language

vilifies the gov + their actions

binary opposites

'quiet dignity' and 'lying bombast'

'voice of the mirror'

editorial is more opinion led - seen in the standfirst 'boris johnson is prepared to destroy everything and everybody around him to survive at all costs'

what is the focus of representations?

on a range of different responses to partygate – all construct a negative view of the gov and pm in particular

direct quotes + individual stories

representations of ordinary people personalises the story by making it about the experiences of individuals rather than a complicated political progress involving subjects distanced from newspaper’s readers – helps audiences build an emotional engagement w political stories – technique used particularly by tabloid newspapers (conventional)

kier starmer's open letter

dear mirror readers' - strikes a personal tone

what is the significance of the selection + combination of images

contributes to the construction of representations of the issue and the people involved

what is the significance of the choice of image?

of boris with ‘rule breaker’ contrasts w image of hospital and ‘voice of reason’ ‘he should do the decent thing and resign’ – constructs a representation of the issue from a left wing perspective

language + mode of address

emotive language and declamatory language constructs a negative representation of boris ‘disgraced country’s highest office’ ‘fiasco’ and ‘stain on our great nation’ – use of our encourages audience to condemn these actions too

TERM

image of boris johnson

DEFINITION

shown in a leisurely situaiton, outside sipping from a champage glass - this is juxtaposed to the image to the left of the hospital ward where nurses are working to save lives, and ultimately boris is contributing to their workload by spreading the virus

TERM

hospital ward image

DEFINITION

shows the severity of the pandemic and lockdown, and how boris was aware of the extent of the situation however still chose to put his leisure first and hold a series of parties

TERM

keir starmer section

DEFINITION

fact they have given starmer an entire section as well as a pull quote really emphasies that they want a more left wing stance and voice to be heard from someone with power, not just those left wing ppl in society

TERM

'stain on our great nation'

DEFINITION

emphasises the fact that he has caused chaos in the nation

TERM

'disgraced'

DEFINITION

shows voice of the mirror and the public giving their take on the situation - and mostly people are unhappy with the goverments failures to follow their own rules properly

TERM

'mockery'

DEFINITION

semantic field of adjectives that are highly critical of the goverment

TERM

putin comic strip

DEFINITION

featuring Putin – another controversial leader (this was prior to him starting the war with Ukraine) but it suggests Johnson, if anything, is worse than him.

TERM

'partygate'

DEFINITION

'gate' usually has links to a scandal or a breach of law in politics

TERM

'voice of the mirror'

DEFINITION

has links to citizen journalism and the left wing values of the newspaper - they want to give everyone a voice from all backgrounds

TERM

'he should do the decent thing and resign'

DEFINITION

quote from starmer shows that the majority of people are against the actions of boris johnson + believe he should resign

TERM

'insult'

DEFINITION

also links to the semantic field of words that position audiences to take the same view about the situation + condemn the actions of the government

TERM

'disgusted'

DEFINITION

the words used by the general government are highly critical of boris + the tory part and the fact these are quotes given by the public make the readers think they should be feeling/thinking the same

TERM

'to you'

DEFINITION

direct address addresses audience + relates to themes of community that labour party have - is grouping all of the mirror readers + nation together. makes us feel it is more person, the message is for US

TERM

website shown

DEFINITION

they have also put their website at the top of the page to give an option to readers who may prefer a digital copy of the news + want more bitesize, sensational soft news as this page is quite high in copy

TERM

signifiance of the amount of copy

DEFINITION

links to the mid-market tabloid nature of the newspaper, is positioned between broadsheets + tabloids, not totally image led but also not fully copy driven. there is a large amount of images however also a large amount of copy - perhaps targeting an audience between the working class/middle class audience (BC1/2)

TERM

'vaccines fiasco'

DEFINITION

links to the social context of the time where the pandemic was getting worse and vaccines were being given out to the public - reinforces us vs them - goverment thinks they can abuse these powers and dont have to follow the rules

TERM

'compare hannah's quiet dignity with his 'lying bombast'

DEFINITION

binary opposition of adjectives used to reinforce the us vs them ideology - while people were struggling and suffering the government were taking advantage of their authority and breaking their own rules - they have intentionally included the name 'hannah' to make the story more personal and emotive makes us think this is a real person with a real story who has struggled and been let down by the government - although spreading a main message that we as a nation have all been let down by the government

TERM

'compare hannah's quiet dignity with his lying bombast'

DEFINITION

juxtaposition reinforces binary opposition of us vs them - fact they have included a name is intentional to make it more personal + emotive to make the readers feel angry toward the government and their actions

TERM

'yours, keir starmer of the labour party'

DEFINITION

adds a personal touch - they have used an italic, handwriting looking font on purpose as opposed to the typed, typewriter modern looking font in the rest of the copy. makes it feel as if it has actually be signed by keir starmer + creates a personal connection between the readers and starmer. gives this section the feel of a letter that is been directly addressed to the reader

TERM

portrait images in voice of the mirror

DEFINITION

gives this section more of a personal touch as we can see who the people behind the opinions + quotes are - however this also shows they are trying to show people from multiple different backgrounds, race, age, gender ect

TERM

'charm and a legg'

DEFINITION

links to eastenders, a popular drama in the uk. quite random as this page is generally quite politcally themed however this reflects to the sensationalist aspect - maybe readers dont want to read only about politics + current affairs

TERM

'rule-breaker'

DEFINITION

fact they have reffered to boris as a rule breaker connotes their clear left-wing ideology

TERM

'highest office'

DEFINITION

shows the sheer severity of the situation - he has done something awful as someone with such a high power

TERM

image of 'hannah'

DEFINITION

adds a personal touch to the story - again makes it more real + emotive