Studied by 11 people
Market
Any set of arrangements that allows buyers and sellers to exchange goods and services
Marketing
The process of identifying and satisfying customers' needs profitably
Market size
The total sales of all producers within one market, measured by volume or value
Market share
The percentage of all the sales within a market that are held by one company
Market worth
The percentage of sales growth within the market as a whole
Product orientation
Business is focused on the production process and the product itself. High quality will sell well.
Market orientation
Business is focused on continually analyzing customers' needs.
Asset-let marketing
Business focuses its marketing on its own strengths instead of on what the customers want.
Commercial marketing
Using strategies to meet consumer's needs profitably
Social marketing
Implementing programs to make changes in society
Note 
Flashcard (24)