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Attitudes
Mental and emotional evaluations about objects or behaviors that fundamentally shape how we perceive and respond to the world.
Tri-Partite Model of Attitudes
A model explaining attitudes through three interconnected components: affect (feelings), cognition (beliefs), and behavior (tendencies).
Affect
The emotional reactions or feelings we have toward an object, person, or idea.
Cognition
The thoughts, beliefs, or knowledge we hold about an object, person, or issue.
Behavior
The predisposition to act or behave in a certain way toward an object or issue.
Principle of Compatibility
An attitude is more likely to predict behavior if both are measured at the same level of specificity.
Social Psychology
The study of how individuals think, feel, and behave in social contexts.
Self-Report
A method of measuring attitudes by asking individuals to disclose their beliefs and feelings.
Implicit Association Test (IAT)
A reaction-time measure designed to detect implicit attitudes that people may be unaware of or unwilling to express.
Prejudice
Negative feelings or attitudes toward a group of people.
Stereotype
A simplified and often exaggerated belief about a group of people.
Discrimination
Behavior directed against individuals or groups based on prejudiced attitudes.
Kernel of Truth Argument
The idea that stereotypes may have some basis in reality, but are often exaggerated.
Self-Fulfilling Prophecy
When expectations about a person or situation cause them to behave in ways that align with those expectations.
Aggression
Any behavior intended to harm another individual, including physical and psychological forms.
Bystander Effect
The tendency for individuals to be less likely to help a victim when other people are present.
Prosocial Behavior
Voluntary actions intended to benefit or help another person or group.
Reciprocation Principle
The social norm that encourages people to return favors or acts of kindness.
Social Proof
The tendency for people to look to others for cues on how to behave in uncertain situations.
Obedience
Changing behavior in response to a command by an authority figure.
Attribution Theory
The process of inferring the causes of behavior, distinguishing between internal and external attributions.
Fundamental Attribution Error
The tendency to attribute other people's behaviors to their character rather than to situational factors.
Actor-Observer Bias
The tendency to attribute our own behaviors to external factors while attributing others' behaviors to internal factors.
Cognitive Dissonance
The mental discomfort experienced when holding two conflicting beliefs or attitudes.
Heuristics
Mental shortcuts or rules of thumb that simplify decision-making processes.
Elaboration Likelihood Model
A theory of persuasion that identifies two routes through which persuasive messages can lead to attitude change.
Micro-Expressions
Brief and involuntary facial expressions that reveal true emotions.
Non-Verbal Communication
Any form of communication that does not use words, including body language, facial expressions, and tone.
Positive Illusions
The tendency to see oneself in overly favorable terms, often involving optimistic beliefs about one's abilities.
Self-Esteem
An individual's evaluation of their own worth or value.
Comparative Analysis
The process of comparing oneself to others to evaluate one's own characteristics or success.
Sociological Perspective on Self
The idea that individual identity is shaped by social circumstances and societal influences.
Evolutionary Perspective on Prosocial Behavior
The view that altruistic behavior may have developed as a strategy for ensuring the survival of one's genes.
Self-Concept Confusion
A theory suggesting that individuals with low self-esteem may have unclear or distorted perceptions of themselves.
Algebraic Model of Impression Formation
A model suggesting that impressions are formed by averaging or summing reactions to individual traits.
Configurational Model
A model indicating that impression formation is holistic, with the whole being greater than the sum of its parts.
Schemas
Cognitive frameworks that help individuals organize and interpret information.
Cognitive Bias
Systematic patterns of deviation from norm or rationality in judgment.
Cultural Influences on Non-Verbal Behavior
Variations in non-verbal communication practices across different cultures.
Media Influence on Stereotypes
The way media representations shape societal stereotypes and prejudices.
Social Identity Theory
The theory that individuals derive a sense of identity from their group memberships.
Attitude-Behavior Relationship
The connection between a person's attitudes and their subsequent behaviors.
Positive Behavior Change Strategies
Techniques used to influence individuals to adopt helpful behaviors.
Conflict Resolution Skills
Techniques that facilitate the peaceful resolution of conflicts between individuals or groups.
Emotional Regulation
The ability to manage and respond to an emotional experience effectively.
Empathy-Altruism Hypothesis
The theory that empathizing with others can lead to altruistic behavior.
Trust in Communication
The belief that the information being communicated is credible and reliable.
Situational Constraints
External factors that limit one's capacity to act in a particular way.
Diffusion of Responsibility
The phenomenon where individuals feel less obligated to act in a situation when others are present.
Public Recognition
The acknowledgment of individuals' altruistic actions as a means to encourage helping behavior.
Self-Serving Bias
The tendency to attribute success to internal factors and failures to external factors.
Emotional Literacy
The ability to recognize and understand emotions in oneself and others.
Evolutionary Psychology
A theoretical perspective that explains mental traits as adaptations to environmental challenges.
Persuasion Techniques
Methods used to influence others' attitudes or behaviors, commonly employed in marketing and advertising.
Face-ism in Media
The tendency for media to portray men and women in ways that emphasize their facial features or body parts differently.
Narcissistic Rage
Aggression that arises when someone's self-image is threatened or challenged.
Vicarious Learning
Learning that occurs through observing the actions of others and the consequences of those actions.
Familial and Cultural Influences
The impact that family background and cultural context have on an individual's thoughts and behaviors.
Cognitive Complexity
The degree to which a person's perception and organization of their social world is intricate and nuanced.
Ambivalence in Attitudes
The existence of both positive and negative evaluations toward a given object or person.
Emotional Support
Providing empathy, care, and understanding to others in times of need.
Situational Norms
The socially accepted behaviors and attitudes that govern behavior in specific contexts.
Behavioral Beliefs
The beliefs individuals hold about the outcomes of performing a certain behavior.