Use Case Google Analytics Practice Exam

These flashcards cover key exam-level facts about Google Ads, Google Analytics, Google My Business, attribution models, conversion tracking, and campaign evaluation.

Which purchase-stage metric can be tracked to assess campaign profitability?

Return on ad spend (ROAS).

How can a business owner verify each retail location in Google My Business?

Request that a postcard be mailed to each location and enter the verification code in the account portal.

Levi’s healthy measurement habits include two key actions. What are they?

(1) Encouraging coworker opinions in marketing meetings; (2) Beginning each day by checking progress on key performance indicators.

Which metric best aligns a marketing objective with the purchase stage of the customer journey?

Return on ad spend (ROAS).

When reviewing Google Ads’ Attribution report, what primary insight does it give?

Data about customer paths that lead to conversions for the business.

To integrate Google Ads conversion tracking with gtag.js, where must the tag code be placed?

Between the tags of every web page.

Which Google My Business feature shows how customers interact with your listing?

Google My Business Insights.

What’s one calculation difference between Google Ads and Google Analytics conversion data?

The platforms log conversions using different ‘date of transaction’ rules.

What’s the minimum number of locations required for a bulk upload to Google My Business?

10 locations.

Which attribution model algorithmically evaluates each individual customer path?

Data-driven attribution.

By creating KPIs for a new video campaign, what is Tom actually defining?

Media objectives.

In Google Ads, how can you check how effectively an app drives installs and first opens?

Segment the campaign report data by conversion action.

After selecting an attribution partner for in-app conversions, what must a marketer do next?

Link their Google Play and Google Ads accounts.

What two kinds of event tags can be created when a global site tag is already on a site?

Click event tags and Page-load event tags.

Felix changes ad images after noticing better results from tool pictures. Which channel optimization type is this?

Creative optimization.

When using Google Tag Manager for site-wide conversion tracking, what tag must be added to landing-page URLs?

The Conversion Linker tag.

Once a Google Ads conversion tag is generated, what’s the next implementation step?

Add the conversion tag snippet to the website or app.

What does inserting a phone-replacement snippet with a Google forwarding number enable?

Recording which specific ad led to each call conversion.

After pointing a domain to a new Google My Business website, how long before it’s usually live?

Only a few minutes if built correctly.

Which free tool helps troubleshoot non-functioning Google Ads conversion tags?

Google Tag Assistant.

How does Google My Business simplify management for businesses with many locations?

Multiple listings can be managed under a single account.

What’s generally the first step in a typical customer journey?

Viewing an online advertisement.

Give two guiding principles for creating strong key performance indicators (KPIs).

KPIs must be (1) quantifiable over a set time period and (2) a clear measurement of success.

Which Google measurement product lets brick-and-mortar retailers match in-store sales to ads using CRM data?

Store Sales Direct.

Where should an event tag be placed on a web page when a global site tag already exists?

Between the tags, before the last line of code.

What’s one reason backend CRM purchase numbers can exceed Google Ads conversion counts?

Conversion tracking may be generating duplicate conversions.

Which ad approach is best for promoting brand awareness?

Ads using generic search terms.

In the Google Ads campaigns report, which two columns show interactions even without sales?

All conversions and View-through conversions.

Which analysis technique estimates sales driven by each media channel while considering outside factors like weather or the economy?

Media mix modeling.

Name two online-to-offline tactics that can drive store visits.

Local Inventory Ads and Google Ads location extensions.

Website call conversions in Google Ads are tracked using what?

A dynamically created Google forwarding number.

How can a physical-store advertiser without e-commerce measure ad-driven in-store sales in Google Ads?

Import offline conversions.

Provide two truths about evaluating existing ad-campaign performance.

(1) Results should lead to actionable insights; (2) First check whether each objective met, exceeded, or fell short of its goal.

How can Google My Business help a flower-shop owner engage customers beyond listing contact info?

By allowing responses to customer reviews.

What information do location extensions add to Google Ads?

Distance to the advertiser’s nearest business location.

What level of Google Ads access is required to link a Firebase project for first-open tracking?

Administrative access.

Which traditional advertising channel best reaches a broad audience?

Television.

To succeed with Google’s automated machine-learning solutions, what must marketers like Sara do first?

Eliminate data silos to ensure high-quality, unified data for the algorithm.

How can Google My Business let customers text a dry-cleaning business directly?

Enable Messaging in the Google My Business app.

Which two file types are supported for the ‘Conversions from Clicks’ offline-conversion template download?

CSV and XLSX.

Give two errors that can cause location disapproval in a Google My Business bulk upload.

(1) Multiple locations listed at one physical address; (2) Incorrect business name.

By positioning itself as a luxury brand, a clothing company seeks to increase what key factor?

Consumer demand (willingness to pay more).

In A/B testing for ads, what must remain identical between the compared variants?

Placement, channels, and audience targeting—the ads alone differ.

Name two benefits of selecting Google Firebase as your attribution partner in Google Ads.

(1) Audiences created in Firebase can be used for conversion tracking and remarketing; (2) Conversions can be imported without adding extra code for automatically collected events.

How does the Linear attribution model assign conversion credit?

It distributes credit equally across every touch-point in the buyer’s journey.

List two recommended actions for diagnosing large swings in conversion volume.

(1) Check the Time Lag report to understand conversion delays; (2) Review the account-change history for the selected dates to see if ad changes affected conversions.