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informal institutions
unwritten “rules of the game”
govern behaviour through socially shared norms, values, and ethics, supported by normative pillars (social standards), and cultural-cognitive pillars (unconscious behaviours)
compliance is driven by a desire to meet social expectations or being unable to concieve of behaving otherwise
institution-based view
firm success is due to formal and informal “rules of the game” within operating environments
EXTERNAL
resource-based view
focuses on firm-specific resources and capabilities as primary drivers of success
INTERNAL
cultural context theory
high context cultures: (e.g. Asian) - information is conveyed largely through non-verbal cues and shared understanding, personal relationships and trust are more important than contracts
low context cultures: (e.g the US) - information is conveyed primarily through explicit expression, written contracts and formal terms are the priority in business
Hofstede’s cultural dimensions:
Power distance
acceptance of unequal power distribution
high power distance societies are often autocratic or paternalistic
Hofstede’s cultural dimensions:
Individualism vs. Collectivism
is an individual’s identity fundamentally their own, or based on their collective group
Hofstede’s cultural dimensions:
Masculinity vs. Femininity
referred to as ‘motivation towards achievement and success’
measures the preference for assertiveness and material rewards vs cooperation and quality of life
Hofstede’s cultural dimensions:
Uncertainty avoidance
the extent to which a culture feels threatened by ambiguous situations and strives to avoid them through strict rules
Hofstede’s cultural dimensions:
Long-term orientation
emphasis placed on perseverance and savings for future betterment vs a focus on quick results
Hofstede’s cultural dimensions:
Indulgence vs. Restraint
the extent to which a society allows relatively free gratification of natural human desires related to enjoying life
Hofstede’s framework criticisms
prone to stereotyping
relying on old data
assuming that a nation and a culture are identical
Managing cultural differences
develop cultural intelligence
gaining awareness of one’s own cultural disposition
knowledge of other symbols and taboos
skills to immerse oneself in different cultures
managers are encouraged to focus on similarities and create connections that transcend cultural boundaries