quantitative and qualitative data

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6 Terms

1
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what is quantitative data

numerical data

2
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what is qualitative data

non-numerical data

3
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advantages of quantitative data

easy to analyse: data is in graphs/charts

4
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disadvantages of quantitative data

lacking detail: participants are limited in their response

5
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advantages of qualitative data

rich in detail: views are represented in full

6
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disadvantages of qualitative data

difficult to analyse: data can’t be put into graphs/charts