[FDNMARK] Chapter 10: Price

0.0(0)
studied byStudied by 0 people
GameKnowt Play
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/7

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

8 Terms

1
New cards

Price

the sum of all the values that consumers give up in order to gain the benefits of having or using a product or service

2
New cards

Value-based Pricing

uses buyers’ perceptions of value, not sellers’ cost, as the key to pricing

3
New cards

Fixed Costs + Variable Costs = Total Costs

Cost Formula

4
New cards

Unit Cost x Gross Profit/Margin = Selling Price

Selling Price Formula

5
New cards

Price

only element in the marketing mix that revenue; all other produces elements represent costs

6
New cards

Price

easiest to adjust; other Ps requires and takes time and resources to modify

7
New cards

Price

not always computed on the basis of costs---on a branding standpoint

8
New cards

Price

communicates the brand value positioning