4.3-4.5 Changes in Ideology from generations + political events

How political belief is changed by culture

How does one’s life cycle influences political opinion

young voters might be attracted to candidates who run on a platform of more accessible education while married couples who just had kids would be more interested in legislation for primary education or lower taxes

What is an Opinion Poll, and when is it used?

An opinion poll is a poll used to measure the public’s opinion and feeling’s on a certain topic. Candidates use opinion polls when drafting their campaign promises to appeal themselves to the people

What is a Benchmark Poll?

A poll that is taken at the beginning of an issue or a candidate’s run/office. It is used to later compare to future polls to measure the change in sentiment of the people.

What is a Tracking Poll?

A poll that is conducted over time with the same group of people to give information on how they feel about a given issue. It helps candidates shape their campaign promises.

What are Entrance/Exit Polls?

polls conducted at voting sites that ask people how they voted

What are the requirements for a poll sample

Sample must be representative and random

What type of group is used for Qualitive Data in polls?

Focus groups