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Physical (or environmental/sustainable)
Climate change, sustainability concerns, natural disasters, and resource availability.
Sociocultural
Social values, cultural attitudes, workforce diversity, and lifestyle trends.
Global
International markets, exchange rates, foreign competition, and global economic conditions.
Technological
Innovation, R&D activity, new product development, and rate of technology diffusion.
Political/Legal
Laws, regulations, taxation policies, trade restrictions, and government stability.
Demographic
Population size, age structure, geographic distribution, ethnic mix, and income distribution.
Economic
Inflation rates, interest rates, trade deficits/surpluses, GDP trends, and economic growth.