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Hindsight Bias
The tendency to believe, after learning an outcome, that one would have foreseen it.
Operational Definition
A statement of the exact procedures used to define research variables.
Case Study
An in-depth analysis of an individual or group to reveal universal principles.
Naturalistic Observation
Observing and recording behavior in naturally occurring situations without trying to manipulate or control the situation.
Survey
A method for collecting self-reported attitudes or behaviors of people, usually by questioning a representative, random sample.
Experiment
A research method where an investigator manipulates one or more variables to observe the effect on behavior or mental processes.
Control Group
In an experiment, the group that is not exposed to the treatment and serves as a comparison.
Experimental Group
The group in an experiment that receives the variable being tested.
Population
All the cases in a group being studied, from which samples may be drawn.
Random Sample
A sample that fairly represents a population because each member has an equal chance of inclusion.
Representative Sample
A sample that accurately reflects the characteristics of the population as a whole.
Convenience Sample
A group chosen based on ease of access rather than randomness or representativeness.
Random Assignment
Assigning participants to experimental and control groups by chance, minimizing preexisting differences.
Double-Blind Procedure
An experimental procedure in which both the participants and research staff are blind to who received the treatment or placebo.
Placebo
A substance with no known medical effect used as a control in testing new drugs.
Independent Variable
The factor that is manipulated; the variable whose effect is being studied.
Dependent Variable
The outcome factor; the variable that may change in response to manipulations of the independent variable.
Statistical Significance
A statement of how likely it is that an obtained result occurred by chance.
Effect Size
A quantitative measure of the magnitude of a phenomenon.
Standard Deviation
A computed measure of how much scores vary around the mean score.
Quantitative Measures
Data that is measured and expressed numerically.
Qualitative Measures
Descriptive data, such as interview responses and observations.
Meta-Analysis
A statistical technique that combines the results of multiple studies to reach a conclusion.
Aggression
Any physical or verbal behavior intended to hurt or destroy.
Altruism
Unselfish regard for the welfare of others.
Bystander Effect
The tendency for any given bystander to be less likely to help if other people are present.
Social Loafing
The tendency for people in a group to exert less effort when pooling their efforts toward a common goal.
Reciprocity Norm
An expectation that people will help those who have helped them.
Conflict
A perceived incompatibility of actions, goals, or ideas.
Social Trap
A situation where conflicting parties become caught in mutually destructive behavior.
Ingroup vs. Outgroup Phenomenon
The tendency to favor one's own group and view others as different or inferior.
Out-group Homogeneity Bias
The perception that members of the outgroup are more similar to each other than they really are.
Fundamental Attribution Error
The tendency to overestimate the influence of personal traits and underestimate situational factors in others' behavior.
Diffusion of Responsibility
The phenomenon where individuals are less likely to help when others are present.
Deindividuation
The loss of self-awareness and self-restraint in group situations.
Social Responsibility Norm
An expectation that people will help those who depend on them.
Stanford Prison Experiment
A study revealing how quickly people adopt roles of power or submission in a simulated prison.
Groupthink
When the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.
Social Facilitation
Improved performance on simple or well-learned tasks in the presence of others.
Asch Experiment
Study showing that people will conform to group pressure even when the group is wrong.
Milgram Study
Obedience study where participants administered what they thought were painful shocks when instructed by authority.
Foot-in-the-door Technique
A persuasion strategy where a small request is followed by a larger one.
Obedience
Compliance with a direct order or command from an authority figure.
Conformity
Adjusting one’s behavior or thinking to match a group standard.
Neurons
Nerve cells; the basic building blocks of the nervous system.
Axon
The long fiber that carries neural impulses away from the neuron’s cell body.
Soma
The cell body of a neuron that contains the nucleus.
Dendrites
Branching extensions of a neuron that receive messages.
Action Potential
A brief electrical charge that travels down an axon; how neurons communicate.
Myelin Sheath
A fatty layer that insulates axons and speeds up neural impulses.
Reuptake
The process by which neurotransmitters are taken back into the synaptic vesicles.
Endorphins
Natural, opiate-like neurotransmitters linked to pain control and pleasure.
Endocrine System
A chemical communication system that secretes hormones into the bloodstream.
Pituitary Gland
The master gland of the endocrine system that regulates growth.
Glutamate
A major excitatory neurotransmitter involved in memory.
Dopamine
A neurotransmitter associated with movement, attention, and learning.
Acetylcholine (ACh)
A neurotransmitter involved in muscle action, learning, and memory.
Norepinephrine
A neurotransmitter involved in arousal and alertness.
GABA (Gamma-Aminobutyric Acid)
A major inhibitory neurotransmitter.
Serotonin
A neurotransmitter that affects mood, hunger, sleep, and arousal.
Cerebral Cortex
The outer layer of the brain responsible for higher-level thinking.
Corpus Callosum
A band of neural fibers connecting the two brain hemispheres.
Thalamus
The brain’s sensory control center that directs messages to sensory receiving areas.
Hypothalamus
A neural structure that directs maintenance activities and helps govern the endocrine system.
Reticular Formation
A nerve network in the brainstem controlling arousal and consciousness.
Medulla
The base of the brainstem that controls heartbeat and breathing.
Cerebellum
The 'little brain' that processes sensory input and coordinates movement.
Hippocampus
A neural center that helps process explicit memories.
Amygdala
Clusters in the limbic system linked to emotion, especially fear.
Central Nervous System (CNS)
Consists of the brain and spinal cord.
Peripheral Nervous System (PNS)
Connects the CNS to the rest of the body via nerves.
Sensation
The process by which our sensory receptors receive and represent stimulus energies.
Perception
The process of organizing and interpreting sensory information.
Bottom-Up Processing
Analysis that begins with the sensory receptors and works up to the brain's integration of sensory information.
Top-Down Processing
Information processing guided by higher-level mental processes.
Absolute Threshold
The minimum stimulation needed to detect a particular stimulus 50% of the time.
Just Noticeable Difference (Difference Threshold)
The minimum difference between two stimuli required for detection 50% of the time.
Signal Detection Theory
A theory predicting how and when we detect faint stimuli amid background noise.
Cocktail Party Effect
The ability to focus on one voice among a crowd.
Selective Attention
The focusing of conscious awareness on a particular stimulus.
Circadian Rhythm
The biological clock regulating bodily rhythms on a 24-hour cycle.
Sleep Apnea
A sleep disorder characterized by temporary cessations of breathing during sleep.
Night Terrors
A sleep disorder characterized by high arousal and terror during deep sleep.
Insomnia
Recurring problems in falling or staying asleep.
Narcolepsy
A sleep disorder characterized by uncontrollable sleep attacks.
Somnambulism
Sleepwalking that occurs during deep NREM-3 sleep.
Delta Waves
The large, slow brain waves associated with deep sleep.
Sleep Spindles
Bursts of rapid brain-wave activity during Stage 2 sleep.
Alpha Waves
The relatively slow brain waves of a relaxed, awake state.
REM Sleep
Rapid Eye Movement sleep; a stage during which vivid dreams commonly occur.
Information Processing Theory
A theory suggesting that dreams help us process the day’s events.
Physiological Functioning Theory
Proposes that REM sleep helps develop neural pathways.
Activation-Synthesis Theory
The theory that dreams are the brain’s attempt to synthesize random neural activity.
REM Rebound
The tendency for REM sleep to increase following deprivation.
Shaping
A procedure in operant conditioning where reinforcers guide behavior toward closer approximations of the desired behavior.
Partial/Intermittent Reinforcement
Reinforcing a response only part of the time.
Continuous Reinforcement
Reinforcing the desired response every time it occurs.
Positive Reinforcement
Increasing behaviors by presenting positive stimuli.
Negative Reinforcement
Increasing behaviors by removing negative stimuli.
Operant Conditioning
A type of learning where behavior is strengthened by reinforcement.