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perceptual set
a mental predisposition to perceive one thing and not another
binocular cure
Binocular cues are depth cues, such as retinal disparity and convergence, that depend on the use of two eyes
monocular cue
depth cues available to each eye separately
phi phenomenon
An illusion created when two or more adjacent lights blink on and off in quick succession
cognition
All the mental activities associated with thinking, knowing, remembering, and communicating
concept
mental groupings of similar objects, events, ideas, or people.
prototype
A prototype is the BEST example of something within a certain schema or concept.
covergent thinking
narrowing the available problem solutions to determine the single best solution
divergent thinking
expanding the number of possible solutions; creative thinking that diverges in different directions
algorithm
time consuming, exhaust all possibilities before arriving at a solution. Computers use algorithms.
heuristic
make it easier for us to use simple principles to arrive at solutions to problems.
insight
A sudden realization of a problem’s solution
conformation bias
Tendency to search for information that supports our preconceptions, ignore or distort info to the contrary.
fixation
The inability to see a problem from a new perspective
mental set
Tendency to approach problems in particular ways, often a way that has
been successful in the past
intuition
Fast, automatic feelings and thoughts
Representativeness heuristic
Estimating the likelihood of events, or making a judgement about something, in terms of how well they seem to represent, or match, prototypes.
availability heuristic
Estimating the likelihood of events, or making
judgments about something, based on their
availability in memory.
belief perseverance
Clinging to one’s initial conceptions after the basis on which they were formed has been discredited
framing
the way an issue is posed; how an issue is worded can significantly affect decisions and judgments