Elements of Art and Design Overview

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5 Steps of the Design Process

Assignment/Opportunity

Research

Design or Build

Test & Evaluate

Share/Present

Elements of Art/Design

Color

Texture

Line

Shape

Shade/Value

Space

Form

Principles of Art/Design

Balance

Contrast

Emphasis

Movement

Pattern

Rhythm

Unity

Conveying texture in digital design

Lines

Shadows

Gradients

Layering

Brush Tool/Filters

Contrast/Detail

Images

Rule of thirds

Creates balance

Makes the layout more visually interesting

Guides the viewer's eye to key elements

Vexillology

The study of flags

Brutalism

A rebellion against clean, modern, minimalistic designs.

Opposite to simple, memorable and specific design.

Visual characteristics of Brutalism

Large Fonts

Lots of Contrast

Grainy Images

Unusual Color Combinations

Multiple Layers Overlapping

Complex Busy Aesthetic

Types of basic logo designs

Wordmark - Text only

Symbol/Icon - Image only

Combination Mark - Text + Image

Logo

A visual mark that represents a company or brand

Effective logo characteristics

Simple/Versatile

Memorable/Timeless

Specific/Relevant

Characteristics of effective design

Simple

Memorable

Specific

Positive Space

Design/Subject

Negative space

Blank Space