Tendency to perceive meaningful images in meaningless stimuli, usually visual, so that one sees an object, pattern, or meaning where there is none.
The most common example are faces, likely due to the accessibility of schemata for faces and facial features. Other common examples are perceived images of animals or objects in cloud formations.
May extend to include hidden messages in recorded music played in reverse or at higher- or lower-than-normal speeds, and hearing voices (mainly indistinct) or music in random noise, such as that produced by air conditioners or fans.