RESEARCH 11 : Qualitative Research

Qualitative Research 

an inquiry process of understanding a social or human problem based on building complex, holistic pictures, formed with words, reporting detailed views of informants and conducted in a natural setting

Ibid

• In the same source

• Used to indicate that a reference is from the same source as a previous reference

Phenomenology

Both an approach to and a method of understanding the behavioral, emotive and social meanings of lived experiences of individuals

Ethnography

• Focuses on studying shared practices and belief systems of a group of people in their natural context over prolonged period of time

• Writes about a group of people in their natural context over a prolonged period of time

Inductive Thematic Analysis

• The most common qualitative data analysis method

• Primarily concerns with presenting the stories and experienced voiced by study participants as accurately and comprehensively as possible

Grounded Theory

• Type of inductive thematic analysis

• Refers to a set of inductive data collection and analytic methods to construct theories grounded in the data

Case Study

Allows the in-depth investigation of complex issues within a specific context based on a small geographical area or a very limited number of individuals as the subject of study

Discourse and Conversation Analysis

• Focuses on text as “object of analysis”

• Study naturally occurring discourse and extract shared meaning from such discourse

Narrative Analysis

• Focus on the narratives used as source of data

• Unearths the stories of the participants

Ontological

The nature of reality

Epistemological

The relationship of the researcher to the researched

Axiological

The role of values

Rhetorical

The language of research

Methodological

The process of research