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Instinct
Complex behaviors have fixed patterns and are not learned
Drive reduction
Psychological need creates around tension (drive) that motivates you to satisfy the need (driven by homeostasis)
Primary drive
Unlearned drive based on survival (hunger, thirst)
Secondary drive
Learned drive (wealth or success)
Cognitive dissonance (festinger)
Two opposing thoughts conflict w/ each other, causing discomfort, which makes us find ways to justify the situation
Optimum arousal AKA yerkes Dodson law
Humans seek optimum levels of arousal- easier tasks require more arousal, harder tasks need less