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obedience
compliance with an order, request, or law, or submission to another's authority
Milgram “shock” study
a series of experiments conducted by psychologist Stanley Milgram to measure the willingness of participants to obey authority figures, even when asked to perform actions conflicting with their personal conscience; showed that we will obey authority, even to the point of killing people, despite moral objections
foot-in-the-door phenomenon
a psychological tactic where a small request is made first to gain eventual compliance with a larger request
door-in-the-face phenomenon
a psychological tactic where a large request is made initially, which is expected to be refused, followed by a smaller request that is more likely to be accepte
conformity
the tendency to align attitudes, beliefs, and behaviors with those of a group or social norm
Asch study
a series of experiments conducted by Solomon Asch in the 1950s to investigate the extent to which social pressure from a majority group could affect a person’s willingness to conform
dissenters
individuals who disagree with or challenge social norms or group consensus
normative social influence
influence resulting from a person’s desire to gain approval or avoid disaproval, leading them to conform to group norms
informational social influence
infleunce resulting from one’s willingness to accept other’s opinions about reality, especially in situations where the correct answer is uncertain
groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
attribution
the process of explaining the causes of behavior or events, often distinguishing between internal and external factors
dispositional attribution
the tendency to explain someone's behavior based on their personality or character traits, rather than situational factors
situational attribution
the tendency to explain someone's behavior based on external circumstances or situational factors, rather than their personality traits
self-serving bias
the tendency to attribute positive outcomes to internal factors and negative outcomes to external factors
fundamental attribution error
the tendency to overemphasize personal characteristics and underestimate situational influences when explaining others' behavior
actor-observer bias
the tendency to attribute one's own actions to situational factors while attributing others' actions to their personality traits
stereotypes
a generalized, oversimplified belief about a group of people
prejudice
an unjustifiable attitude towards a group and its members involving stereotyped beliefs, negative feelings, and predisposition to discriminatory action
discrimination
unjustifiable negative behavior toward a group and its members based on their perceived characteristics
explicit attitude
a clearly stated belief or preference regarding a particular group, consciously held and easily articulated
implicit attitude
an unconscious or automatic belief or preference regarding a particular group, often influencing behavior without conscious awareness
in-group bias
the tendency to favor our own group over others, often leading to preferential treatment or positive evaluations of members within the group
out-group homogenity bias
the perception that members of an out-group are more similar to each other than they are to members of the in-group
just-world phenomenon
the tendency for people to believe that people get what they deserve and deserve what they get
self-fulfilling prophecy
the phenomenon where a belief or expectation about a person or event leads to its fulfillment by influencing actions and outcomes
individualism
a social theory that prioritizes personal goals and success over group interests and emphasizes independence
collectivism
a social theory that prioritizes group goals over individual success and emphasizes interdependence among members
multiculturalism
a social theory that values and promotes the coexistence of diverse cultural groups within a society, encouraging mutual respect and understanding
ethnocentrism
the belief that your own ethnic group is superior and others are inferiorspc
upward social comparison
the process of comparing oneself to others who are perceived to be better off, leading to feelings of inadequacy or motivation to improve
downward social comparison
the process of comparing oneself to others who are perceived to be worse off, which can enhance self-esteem or provide a sense of comfort
relative deprivation
the perception that one is worse off compared to others, leading to feelings of discontent or injustice
cognitive dissonance
the mental discomfort experienced when holding two or more contradictory beliefs, values, or attitudes, often leading to an alteration in one of the conflicting elements
mere-exposure effect
the tendency to develop a preference for stimuli simply because they are familiar, leading to positive feelings towards them
elaboration likelihood model
a theory that describes the change of attitudes by focusing on two routes: the central route, which involves careful consideration of message content, and the peripheral route, which relies on superficial cues
central route to persuasion
the process of attitude change that occurs when a person carefully analyzes the arguments presented in a message, resulting in lasting changes in beliefs and intentions
peripheral route to persuasion
the process of attitude change that occurs when a person is influenced by superficial cues rather than the content of the message, often leading to temporary changes in beliefs
halo effect
the cognitive bias in which an individual's overall impression of a person influences their feelings and thoughts about that person's character or properties
false-consensus effect
the tendency to overestimate the extent to which others share our beliefs, values, and behaviors, leading to a skewed perception of consensus
group polarization
the phenomenon where members of a group tend to adopt more extreme positions after discussing an issue together, leading to heightened views
social trap
a situation in which individuals or groups act in their own self-interest, leading to a collective negative outcome, often due to a lack of communication or cooperation
superordinate goals
shared objectives that promote cooperation and help reduce conflict between groups
social loafing
the tendency for individuals to put in less effort when working in a group than when working independently
social facilitation
the tendency for individuals to perform better on simple tasks when in the presence of others
deindividuation
the loss of self-awareness and self-restraint that occurs in group situations which fost arousal and anonymity
altruism
the tendency to help others who are in need without expecting anything in return
bystander effect
the phenomenon where individuals are less likely to offer help to a victim when other people are present, often due to diffusion of responsibility
diffusion of responsibility
the tendency for individuals to feel less accountable to act when others are present, believing someone else will take responsibility
social reciprocity norm
a social norm that maintains that individuals should respond to others’ actions with similar or equivalent actions, rewarding positive contributions and punishing negative ones
social responsibility norm
the belief that individuals, especially those in power, should assist others in need without the expectation of anything in return
cultural differences
variations in norms, beliefs, and values across different cultures