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Define Social Influence
The process by which individuals and groups change each other's attitudes and behaviours
Includes conformity, obedience and minority influence
Define social change
Social change is a shift or adaptation in social norms
What are the steps of how minority influence creates social change
Drawing attention through social proof
Consistency
Deeper processing of the issue
The augmentation principle
The snowball effect
Social cryptoamnesia
Define social crypto amnesia
The minority attitudes, behaviour and beliefs become the majority
What did Asch's research highlight
The importance of dissent (in one of his variations)
Such dissent has the power to lead to social change
What did Milgram's research demonstrate in terms of social change
The importance of disobedient role models
Variation where confederate teacher refused to give shocks to the learner
Rate of obedience in genuine p's plummeted
What did Zimbardo 2007 suggest about the role of obedience on social change
Gradual commitment
Once a small instruction is obeyed, it becomes harder to resist a bigger one
Evaluate the strengths of social influence processes in social change
Process is supported
The processes of social change are supported by Dickerson et al. (1992):
Participants who had made a prior commitment (signing a poster on saving water and answering a questionnaire on their use of water) spent less time showering than participants who had not done so
Thus, prior commitment to prosocial behaviour results in positive behaviour change
Benefits the economy
There are positive implications for the economy when it comes to social change:
Accepting minority rights (e.g. women's rights, civil rights, gay rights) means that the workplace is open to more diverse attitudes and practices
this in turn can boost productivity and creativity
Evaluate the limitations of social influence processes in social change
Difficult to track accuracy
Social change happens slowly and is not without setbacks
This slow pace means that it is difficult to track the progress of social change accurately and to know what the exact drivers of the change initially were
Can have negative implications on the economy (CC)
Recycling waste by separating it into categories means different bin collections followed by several processes to convert/transform the waste, all of which are expensive
Women being more active in the workplace means that maternity leave and pay must be factored into the costs of employing a woman of child-bearing age