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8 Areas of Responsibility of a CHES
Assessment of Needs and Capacity
Planning
Implementation
Evaluation and Research
Advocacy
Communication
Leadership and Management
Ethics and Professionalism
Root Causes of Racial and Ethnic Disparities and Inequities
Individual and Behavioral
Societal
Environmental
Medical Care Factors
Technical Assistance Methods
One-on-one consultations - in person, telephones, email, chat
Coaching
Group-based capacity building
Informal and formal networking among colleagues of similar interest
Diffusion of Innovations Theory
Community Level
Used to describe the rate at which a new program or activity will spread throughout a group of people
Helps explain community readiness to change
Diffusion of Innovations Theory Vocab
Innovators - the first to adopt the new idea or program
Early Adopters - wait until after the innovators adopt
Early Majority - adopt once the opinion leaders have done so
Late Majority - adopt once the new idea or program becomes the norm
Laggards - the last to adopt or they may never adopt
Community Organization/Mobilization
The process in which community groups identify problems or goals for change, mobilize internal and external resources, and deliver strategies to reach goals
Ecological Models
Focused on the interaction of the individual and environment
Can be affected at 5 levels
intrapersonal
interpersonal
organizational
community
public policy
Evidence-based Strategies / Public Health
The application of observation-theory-, and science-based experiments (evidence) to improve the health of populations
Social Cognitive Theory
Self-efficacy
Person’s confidence in his ability to do a behavior
Knowledge
Person’s understanding of the information on health topic or behavior, and risks and benefits of performing behavior
Skills
Person’s ability to do a behavior
Outcome Expectations
Person’s judgement on the results of the behavioral action
Observational Learning
Learning new information and behaviors by watching others do a behavior
Normative Beliefs
Norms and beliefs about the behavior from those around the person
Social support or reinforcement
Encouragement and reinforcement a person get from his or her network of friends and relatives
Theory of Reasoned Action and Planned Behavior
Behavioral intention as key in determining behavior and assume that behavior change is influenced by a person’s attitude toward the outcome and the social or subjective norms of people important in the person’s life
Health Belief Model
Behavior change model
Individual Level
Provides an understanding about why individuals did not act on information specific to prevention or disease detection
6 Constructs of Health Belief Model
Perceived susceptibility - there is risk for the disease
Perceived severity - there are serious consequences to contracting/developing the disease
Perceived benefits - there are benefits to taking action to prevent or control the disease
Perceived barriers - there are consequences to taking action against the disease
Cues to Action - cues or triggers that encourage a person to take action
Self-efficacy - there is confidence in taking action against the disease
Transtheoretical Model / Stages of Change
its planned interventions can be used to reach people where they are in their motivation for changing a particular behavior.
Transtheoretical Model / Stages of Change Constructs
Stages of change
processes of change
decisional balance
self-efficacy
Stages of the Transtheoretical Model / Stages of Change
Precontemplation
person is not interested in addressing the problem, they are unaware, or in denial about problem
Contemplation
person is aware there is a problem and intends to do something about it within the next 6 months
Preparation
person has taken steps and plans to address the problem in the next month
Action
person has taken action (changed behavior) within past 6 months
Maintenance
person has maintained the behavior change for more than 6 months
Termination
person has no temptation to return to the old behavior