Qualitative Research Methods | Psychology

Qualitative Research Methods

The purpose is to give an insight to behaviours, they emphasize:
- Reliability
- Validity
- Generalizability

The methods can partake in method triangulations for richer data.

Strengths

+ Rich Data
+ Detailed explanation for behaviours.
+ Useful for complex behaviours.

Limitations

- Time-Consuming
- Data analysis may prove difficult.
- Data interpretation may be subjective.

Observations

Researcher(s) enters a sitaution without manipulation and observes a hebaviour of interest precisely and objectively while producing field notes.

Participant Observations

Researcher is a part of the participants being studied.

Non-Participant Observation

Researcher is not a part of the sample being observed.

Covert Observations

Participants are not aware they’re being observed.

Overt Observations

Participants are aware they’re being observed.

Interviews

Collect data by asking questions orally either in person or online.

Structured Interviews

Exact questions in exact order, like surveys and questionnaires.

Semi-Structured Interviews

Similar to an informal conversation that follows an interview schedule.

Unstructured Interviews

Only the topic is specified and the participants are allowed to speak freely.

Focus Group Interviews

Interview between several participants, 8-12, at the same time.

One-on-One Interviews

In-depth investigations of a person, group or event over a long period of time using method triangulation, which is oftentimes longitudinal and in participant’s natural environment.