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Interviews
Researcher verbally asks questions and records participant responses (ensures accuracy and completeness; time consuming, transportation barrier)
Self-administered surveys
Participants complete a questionnaire on their own, either on paper or online (cost and time efficient, anonymity; low participation rates, delayed responses)
Participation rate
Higher rate ensures study population represents the source population
Incentives
Small gifts or entry into a prize drawing can motivate participation
Interviewer bias
Information bias where interviewers systematically question individuals differently
Characteristics of well trained interviewers
Respectful, organized, considerate, articulate, consistent, impartial, honest, careful