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perceptual set
tendency to perceived some parts of sensory data and ignore others
influenced by internal/external factors, gestalt principles
internal factors
originate within the individual and affect how they perceive the world
experiences: shape our expectations and influence how we perceive and interpret new stimuli from our environment
expectations: what we expect to see or experience can influence what we actually perceive
motivations and emotions: how we are feeling and what we are motivated by impact our perception
external factors
originate outside the individual and affect how they perceive sensory information
context: circumstances, setting, surrounding details impact the perception of stimuli
cultural influences: cultural background and social norms affect perception
environmental cues: environment impacts how we perceive stimuli in that environment
Gestalt Principles
set of theories that describe how people tend to organize sensory information into unified wholes
figure-ground relationships
proximity
similarity
continuity
closure
figure-ground relationships
people automatically separate visual elements into the figure and the ground (main object and background)
proximity:
elements close to each other can be perceived as a group, proximity can create a sense of order and organization
similarity
objects similar in appearance are perceived as belonging together (shape, color, size, etc)
continuity
people perceive continuous lines and patterns, even if they are interrupted
closure
tendency to fill in missing parts of an incomplete shape to see it as a whole
perceptual constancy
we perceive an object as unchanging even as the retinal image changes
proximal stimulus
distal stimulus
size constancy
shape constancy
brightness constancy
proximal stimulus
an object as it exists in the retina
distal stimulus
an object as it exists in the world, out in the distance
size constancy
the perceived size of the object remains the same even though its size changes in the retina
shape constancy
shape remains the same as retinal image changes
brightness constancy
when the brightness and color of an object remains the same, even though the retinal image changes
depth perception
understanding how far away an object is, brain registers the accommodation of lenses in the eyes to determine depths, integration of cues from both eyes
convergence
act of the eyes keeping an object in the center of the retinal field to maintain optimal focus
as the object gets closer, eyes cross
retinal disparity
discrepancy between each eye’s view
linear perspective
parallel lines appear to converge as they get further away and nearer to the horizon
relative size
objects that are smaller will appear further away
location in picture plane
objects closer to the horizon line appear to be more distant
relative height
objects higher in the field of vision are perceived as farther away
light and shadow
can give a 2D picture 3D characteristics
interposition
when an object is in front of another, it is perceived as closer
texture gradient
patterns look denser as they get further away
aerial perspective
smog, fog, dust, haze add to the apparent distance of an object
relative motion
objects close appear to rush by and objects further away appear to move slower
cognition
mental activities associated with thinking, knowing, remembering, communication
concepts
mental grouping of similar objects, events, ideas, people
prototypes
mental image of a best example of a category
creativity
ability to produce new and valuable ideas
divergent thinking
ability to generate diverse assortments of solutions
convergent thinking
narrowing down from given choices to one option
analysis
breaking down large concepts into smaller ones
synthesis
combining separate concepts into one big idea
inductive thought
going from specific tasks/observations to general principles similar to experiments
deductive thought
from general principles to specific situations
creative people
experts in at least one skill
highly imaginative
risk-takers
intrinsically motivated
surrounded by other people with creativity
algorithms
set formulas
guarantee a solution
heuristics
mental shortcuts
more prone to errors
insight
sudden realization of a problem’s solution
when not given set formulas or mental shortcuts
confirmation bias
tendency to search for information that supports our beliefs and to ignore evidence that does not support it
fixation
inability to see a problem from a fresh perspective that may help solve it
mental set
tendency to view a problem in one set way
functional fixedness
inability to see alternate uses or functions for objects
representativeness heuristics
making a choice based on what seems to be the most correct answer or if it matches the prototype
availability heuristic
estimating the likelihood of an event of making a selection based on the first instance that comes to mind
overconfidence
overinflated sense of abilities
belief perserverance
holding onto beliefs even after being refuted
framing
distracted due to ow the issue/question is presented
hindsight bias
looking back at a situation and thinking you would’ve seen it only after seeing the outcome
memory
continuance of learning over time
encoding
storage
retrieval of thought
encoding
process of taking incoming thoughts and sensations in order for memories to be formed
failure: memories never become encoded, will not be retained
NOT a perfect system
storage
process of holding and maintaining information over time
retrieval
process of bringing information out of storage and back into our conscious thought
parallel processing: processing more than one thinking task at a time
serial processing: searching for one thing at a time
Three Stores View
Atkinson and Shiffrin (1968(
sensory register
short-term store
long-term store
sensory register
everything you are aware of at any given moment
iconic memories: visual images for 0.5 to 1 second
echoic memories: auditory continuations for 3 to 4 seconds
short-term store
stored for a brief period of time (30 seconds) before forgotten
according to George Miller: the limit is 7 items, ± two
encoded by sound
can be improved by rehearsal: repeating over and over
chunking: putting smaller information into larger groups increases capacity
long-term store
limitless capacity and duration
encoded semantically: by meaning
procedural memories
declarative memories
procedural memories
memories for the performance of actions or skills
HOW to do something
declarative memories
memories of facts, rules, concepts, events
semantic: general knowledge concepts, shared with others
episodic: personal experiences
explicit memories
conscious memories of facts and experiences where we store and try to retrieve it
implicit memories
skills and classically conditioned associations
procedural memories
automatic due to repeated actions
working memory
created by Alan Baddeley: more active than short term memory
central executive function: helps process incoming auditory and visual-spatial information
hippocampus
stores EXPLICIT memories
high concentration of acetylcholine: memory, learning, attention
memories are consolidated when asleep
cerebellum
stores IMPLICIT memories made by classical conditioning
ex. pavlov’s dog experiment
basal ganglia
helps with motor movement and action selection
formation of PROCEDURAL memories: how to do a task
amygdala
can initiate a memory in frontal lobes due to stress hormones
flashbulb memories: emotionally significant events that are retained like a photograph
cerebral cortex
long-term DECLARATIVE memories are stored, for factual information
retrieval
getting back memories
recall: memory retrieval from the mind alone
recognition: picking from given choices
serial recall
remembering in order
free recall
remembering in any order
paired-associate recall
tasked with remembering one word when given the word pair
cued recall
given prompts or hints
state-dependent memory
remembering when in the same physical or mental state as during the original learning or experience
ex. when in a happy mood/mental state: easier to remember moments when previously happy
Henry Molaison
had brain surgery to stop seizures, but had memory side effects
anterograde amnesia
inability to form new memories
retrograde amnesia
inability to retrieve information from one’s past
improper original encoding
encoding failure
encoding: process of taking an input and transferring it into the brain, flawed process
storage decay
things are lost due to a passage of time
Hermann Ebbinghaus
forgetting was rapid at first, then tapers off
forgetting curve: most forgetting happens right away
serial position curve: can be forgotten based on order presented
primacy: can remember more info from the beginning
recency: tend to remember more from the end of the list
retroactive interference
new learning disrupts the memory of old information
ex. changing cell phone number but unable to remember the old one
proactive interference
prior learning disrupts the memory for new information
ex. remembering the old phone number and forgetting the new one
constructive memory (false memory)
building or constructing memories that may not be the way things were
source amnesia
cannot remember the source from which we learned information or when we attribute something to the incorrect source
strategies to improve memory
reciting out loud
repetition
chunking
spaced study sessions
minimize interference from TV, music, phone
getting enough sleep
intelligence
global capacity of the individual to act purposefully, to think rationally and to deal effectively with his environment
Sir Francis Galton
intelligence is the capacity for labor and to deal effectively with his environment
series of tests: hand squeeze strength, reaction time, sensitivity to pin pricks
Clark Wissler
found no correlation between Galton’s test results and academic success of college students at Columbia and Barnard
Alfred Binet and Theodore Simon, Stanford-Binet Intelligence Test
measured mental age for adults and children
William Stern’s Ratio IQ
took mental age, divided by chronological age, multiplied by 100
Wechsler Adult Intelligence Test (WAIS)
verbal comprehension, pattern design, letter and number sequences, block image assembly
quality control in test design
validity
reliability
standardization
norms
validity
whether the test measures what it is purported to measure
content validity: how much you know about a specific subject matter or skill
predictive validity: measures how well you do in the future
concurrent validity: if the test measures content required and predictive abilities
face validity: how the test takers view an exam
reliability
how dependable the measure is
test-retest reliability: ensuring you get close to the same results if the test is taken again
alternate-forms reliability: ensures that a different version will yield the same results
inter-rater reliability: score is the same no matter who grades it
standardization
all test takers are given the same environment, amount of time, materials, instructions
normative score
compares raw score to average score of all test takers
Charles Spearman
general measure of intelligence is not based on how much you have learned or have memorized
G-Factor: single factor that pervades all thinking abilities
S-Factor: more specific forms of knowledge
LL Thurstone, Primary Mental Abilities
general intelligence was made up of seven factors
verbal comprehension
verbal fluency
inductive reasoning
spatial visualization
numbers
memory
perceptual speed